E-Commerce Assignment

Topics: Coffee, Corporation, Marketing Pages: 5 (726 words) Published: June 23, 2013
Sample Assignment Answer


When business to business became “the next big thing,” vertical net went public and

recast itself as an online exchange, attempting to parlay its vertical trade communities

into online marketplace that world bring together business and seller. Where will the

business compete? How will the business win? Certainly , winning is relative to the goals

of a business. A business may choose to define victory in terms of revenue targets, gross

margin, number of customer, or other criteria. In today business, to understand the

business model, here we look at the 3 different coffee been business environments. This

is where the most 3 popular and famous coffee been in around the world. And lest look

at the 3 coffee been industry website analysis .

This report on evaluation of the 3 different website which belongs to the

3 most established coffee been in the soft drinks industry. Those brand are

as following :-

• starbucks ( www.starbucks.com )

• sanfrancisco ( www.sanfranciscocoffee.com )

• coffeebeen (www.coffeebean.com )

MAKE SURE YOU Print Screen all the 3 Web Page Here.


|Website’s Names |Starbucks.com |Sanfranciscocoffee. com |Coffeebean.com | |Context |Integrated |Aesthetically / visually dominant |Integrated | |Content |Information dominant |Information dominant |Information dominant | |Community |Strong |Limited |Strong | |Customization |Highly customized |Moderately customized |Highly customized | |Communication |One-to-many, responding user |One-to-many, non responding user |One-to-many, responding user | |Connection |Hub |Hub |Hub | |Commerce |High |High |High |

Customer Interface

After examining 3 sites of each interface design choices, these 7Cs framework shows the comparison of these three coffee beans fit in each of the different seven areas.


It is the first element in customer interface, where Starbucks.com and Coffeebean.com are integrated dominant website whereby carries the both beauty and informatics aspects. They are emphasis more on visual elements such as photographs, video graphic. For instance, Starbucks.com (T-mobile hotspots) is the highest speed wireless internet access service and it can be access at (WAP). It helps customers to gain relevant information. But Sanfranciscocoffee.com is integrated towards aesthetically dominant website which is more concern about beauty aspect such color, multimedia graphics only rather then product information.


The websites of these three Coffee Beans’ are Information-dominant classification. These websites fit in this category because they focused on providing product and service information for its users.


The both Starbucks.com and Coffeebean.com have a strong community whereby they are building high reputation and gaining customers’ loyalty. For instance, Starbucks@ ‘corporate social responsibility’ contributes positively to its community and its environment. They also, strictly support to environmental policies such as recycling. Besides this, Starbucks.com providing coffee education to its customers whereby members to exchanging opinions,...
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