Tesco Strategic Marketing

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ntroduction……………………………………………………………………………..2

Strategic Marketing Planning………………………………………………………..4

The Case of TESCO and ASDA……………………………………………………...7

Conclusion……………………………………………………………………………...9

Analyzing the Competition

Introduction

The ability of a business to stay in the industry is one measure of the business success. This means that being able to survive is a necessity and survival translates to the ability of a business to compete. Since 1980s, marketing strategies have played key roles in planning to overcome challenges. It is believed that this line of thinking will continue to direct the activities of business into the 21st century (Paley 1999). In addition, it is also believed that good managers have the ability to formulate and implement competitive strategies. This is the case since competitive strategies have the capacity to make the business organization stand out among the sea of competitors within the same industrial sector. Therefore, competitive strategies can ultimately aid business organizations in increasing their profitability and achieve their goals. The following sections of the paper will be discussing the rationale behind competitor analysis. In addition, how competitor analysis can help in ensuring the survival of a business organization will also be tackled.

In order to present the theories in a more practical manner, a specific industry will be used as an example. Doing so will allow the paper to present the theories in action and how they work in real business situations. For this particular paper, the chosen industry is the food retail industry. One of the reasons behind the proliferation of groceries and public markets can be attributed to the introduction of money, making the evolution of the grocery dependent on economic changes as well as settlement patterns of people (Mayo 1993). Along with these changes, the nature of grocery stores also changed. Mass production of food products

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