In the short story Drinking Coffee Elsewhere, there are many themes that are seen within Dina, such as struggling with sexuality, fear of labeling, fear of facing reality, and fear of opening up to others.…
* Nancy F.Kohen, Marya Besharov, Katherine Miller. (2008). Starbucks coffee company in 21st century. Available: Harvard digital library. Last accessed 30 September 2011.…
Java Culture, a coffee shop that serves the Oregon area of the United States, offers best tasting coffee beverages. The coffee shop makes use of high quality ingredients that are prepared under very strict guidelines. There are a number of business concepts that can be charted to be able to directly compete with the business; Java Culture. First, the business should offer premium quality coffee that is imported from the premium cocoa growing countries such as Brazil. The preparation process should follow the most pristine quality preparation guidelines thus ensuring that the products of firm are of very high quality and thus serve the purpose of the premium quality offering (Longenecker, Petty & Palich, 2012). Rather than focus on a few products as Java Culture currently does, there should be a focus on the provision of a wide variety of products for instance brewed teas, espresso drinks and other refreshment beverages which will be sold at the coffee bar of the firm. The firm can also add more products for instance sandwiches, pastries for the clients as well as small salads (Ferrell & Hartline, 2011). Coffee beans and preparation information will also be offered to the gourmet customers who usually prefer to make their coffee in the comfort of their homes. The variety of the offering will act to attract more customers to the firm thus they will be able to significantly capture a great deal of market share from the various competitors of the firm.…
Coffee has historically been one of the most favorite beverages available. Almost every country in the world consumes coffee in some shape, way or form. Interest in this drink has increased even more over the last century. According to Talbot (2004), from 1970 to 2000 coffee was “the second most valuable commodity exported by developing countries" (p. 50). Since then, there have been some changes in the supply and demand of this product. This essay will analyze the steady growth in demand for specialty coffee, the change in supply available, and present a case as to why the Starbucks Corporation is successful.…
For my mini-ethnography project I will examen coffee house culture in Georgetown, Texas. Specifically I will compare the coffee house culture of Starbucks and Cianfrani’s.…
From Mc World and cow boy capitalism to cultural ecumene and glocalisation, theorists are continually inventing polychromatic phrases to explain their differing points of view on cultural shifts caused by globalisation. “Globalization has been associated with a range of cultural consequences. These can be analysed in terms of three major theses, namely, homogenization, polarization, and hybridization,” (Holton 2000). This essay seeks to lend credence to the hybridization thesis, by observing a coffee house located in the developing country of Trinidad and Tobago (T&T). Focusing on the aesthetics of the café and the purchase behaviour of its customers, this essay intends to evaluate the attempt of this organisation to create a coffee culture in T&T. This evaluation will then inform the argument of hybridization by demonstrating how cultures exchange elements with each other thereby creating new, hybrid identities.…
Each morning I start my day with a cup of dark roasted coffee with a touch of milk. Caffeine is an essential part of my life. So much so that I get a headache if I do not have a cup of coffee. After careful investigation on the production of coffee, its benefits and risks to health. I have concluded that coffee is much more than a morning beverage, it is a culture and a huge part of Canadian’s lives. The ideology of the “North American Dream” begins and ends with coffee.…
According to a study done by Harvard University’s School of Public Health 54% of all Americans over the age of 18 drink coffee everyday. I am part of the 46% that does not drink coffee everyday, and part of probably an even smaller number that no only doesn’t drink coffee but doesn’t drink any type of caffeine (crazy, I know!). However I related the responsibility of a coffee consumer to that of a food buyer just like we discussed a few weeks back with Whole Foods and their plan requiring labeling of GMO products, which was to benefit and educate the consumer. Within the coffee industry companies such as Starbucks have been working to really educate their consumers on how they are working to improve productivity and quality of life for…
To begin, The Coffee Crisis is about an acute coffee crisis and how it threatens millions of small coffee farmers around the world and is putting economic growth, as well as social and political stability, at risk in scores of coffee producing countries in Central and South America, Africa and Asia. In 2004, the governments of coffee producing countries were considering how to respond to the dramatic decline in coffee prices caused in part by a large increase in coffee production in Brazil and Vietnam. Coffee was the main source of income for roughly 25 million farmers, mostly small land holders, in Latin America, Africa, and Asia. Coffee prices had hit 40 year lows in 2001 and had remained low since, resulting in real hardship for many farmers. A variety of alternative solutions had been suggested. (Gomez-Ibanez & Quinlan, 2004) The International Coffee Organization was advocating increasing demand through programs promoting coffee consumption; the Inter-American Development Bank supported promotion but also thought some high-cost countries should get out of coffee, while the non-governmental organization Oxfam was pushing fair trade pricing.…
Coffee is a beverage that is globally consumed, but also a product that has different values in different parts of the world. The role coffee plays in society differs around the world, from the farmers who grew the crops to the people who constantly consume them. Social theoretical perspectives are capable of showing the different roles coffee has in different societies. Symbolic interactionism, functionalism, and Marxism are three theories which show coffee’s role sociologically. These theories show how coffee affects people physically, how it affects them emotionally, how it leads them to have interactions, how it connects different parts of society, and how it’s economically controlled by a select few.…
A cup of Starbucks coffee can seem like a meaningless drink to most people in America but experts report that more than 110 million Americans drink it and total national consumption is more than 300 million cups a day (Douglas, 2009). We might think about getting a cup of coffee is not a big deal and do not really think much about in our daily lives. However, I can see strong a relationship with a cup of Starbucks coffee and the word “privilege.” We often do not think that drinking a cup of coffee that equals about $4 is a privilege; we choose to go out to Starbucks and buy a cup of coffee for $4 when we can make our own coffee at home for much cheaper price! I think this is a privilege that most Americans do not notice similar to McIntosh’s…
To assess whether establishing of Starbucks coffeehouses would be successful in a country like Afghanistan, where most of people drink tea instead of coffee, and only in big cities a small number of people within specific groups have started drinking coffee and going to coffee shops. This report is to assess the feasibility of establishment Starbucks coffeehouses in Afghanistan.…
STARBUCKS: SELLING COFFEE IN THE LAND OF TEA Starbucks has been doing business in China since 1999 when they opened their first coffee shop in Beijing. Today, hundreds of Starbucks stores sell coffee in the land of tea, including one at the Great Wall. It has become one of the most popular brands among the country’s 20 – 40-year-old upwardly mobile Chinese, or “Chuppies”, as they’re called, but so far China accounts for only about 10 percent of Starbucks’ sales. Nevertheless, Chairman Howard Schultz believes the country will someday be the company’s largest market outside North America. “The market response,’ he says, “has exceeded our expectations.” This may seem surprising when you consider the fact that the majority of China’s one billion-plus population are tea drinkers who didn’t know what coffee was until Nestle introduced a powdered version on store shelves in the 1980s. But Starbucks is betting that it can win the new generation over by marketing its signature product as an emblem of modern china’s new sophistication. “Coffee represents the change,” says Wang Jinlong, president of Starbucks Greater China. “The disposable income in concentrated on the young people, and this is the place they want to come.” Success in China could depend on how well Starbucks markets itself to what Wang calls the “little emperors.” China’s one-child law has spawned a generation that isn’t interested in collective goals, he says. Instead, they embrace the Western belief in individually that Starbucks embodies. After surveying Chinese consumers, Starbucks compiled a list of the top reasons they go to cafes. Surprisingly, the number one reason was “to gather with family and friend,” while “to drink coffee” lagged behind at number six. Living spaces are generally small and cramped there, making place to congregate important to the Chinese. Da Wei Sun, manager of outlets in Beijing, believes that Starbucks found success in China because it took this idea of a place…
Norimah AK1, Safiah M2, Jamal K3, Siti Haslinda4, Zuhaida H5, Rohida S6, Fatimah S3, Siti Norazlin2, Poh BK1, Kandiah M7, Zalilah MS7, Wan Manan WM8, Fatimah S2 & Azmi MY9…
CHAPTER III: GENERAL TREND AND POTENTIAL OF COFFEE CONSUMPTION IN HANOI AND HO CHI MINH CITY…
