A study on kjrweorkwe
A Natural Step Case Study
NIKE
RUNNING A CLEANER RACE
With annual revenues of $18.6 billion, Nike, Inc. is the world's leading manufacturer of athletic shoes, apparel and equipment. Nike directly employs 30,000 people around the world, 6,000 of whom work at Nike World Headquarters near Beaverton, Oregon. As of 2006, Nike products were manufactured by nearly 800,000 workers in 700 contract factories located in 52 different countries. As one of the biggest brands in the business, Nike became a lightening rod for criticism in the
1990s when activists began to publicly denounce labor conditions in its overseas contract factories. Like others in the industry, Nike‟s initial responses were defensive and reactive. In the years that followed, however, the company‟s policies and practices reveal a marked shift toward proactive responsibility and engagement with stakeholders.
In 1998, The Natural Step began to work with Nike to help it apply the principles of sustainability to its business operations, and the company formalized its commitment to sustainable commerce with an official policy statement later that year. Hundreds of Nike employees were trained to use
The Natural Step Framework between 1998 and 2001, leading to numerous innovative programs to further its sustainability goals. In 2008, Nike partnered with The Natural Step again to help assess and further develop its approach to product innovation by defining a long-term vision for sustainable products. The resulting North Star vision and innovation goals position Nike to become a leader in sustainable product innovation and navigate toward a sustainable future.
FROM HUMBLE BEGINNINGS TO GLOBAL PLAYER
Nike began as a partnership between University of Oregon track coach Bill Bowerman and one of his runners, Phil
Knight. Bowerman thought he could improve runners‟ performance with better equipment, while Knight, a graduate student at Stanford Business School, wanted to test out his plan
NIKE
RUNNING A CLEANER RACE
With annual revenues of $18.6 billion, Nike, Inc. is the world's leading manufacturer of athletic shoes, apparel and equipment. Nike directly employs 30,000 people around the world, 6,000 of whom work at Nike World Headquarters near Beaverton, Oregon. As of 2006, Nike products were manufactured by nearly 800,000 workers in 700 contract factories located in 52 different countries. As one of the biggest brands in the business, Nike became a lightening rod for criticism in the
1990s when activists began to publicly denounce labor conditions in its overseas contract factories. Like others in the industry, Nike‟s initial responses were defensive and reactive. In the years that followed, however, the company‟s policies and practices reveal a marked shift toward proactive responsibility and engagement with stakeholders.
In 1998, The Natural Step began to work with Nike to help it apply the principles of sustainability to its business operations, and the company formalized its commitment to sustainable commerce with an official policy statement later that year. Hundreds of Nike employees were trained to use
The Natural Step Framework between 1998 and 2001, leading to numerous innovative programs to further its sustainability goals. In 2008, Nike partnered with The Natural Step again to help assess and further develop its approach to product innovation by defining a long-term vision for sustainable products. The resulting North Star vision and innovation goals position Nike to become a leader in sustainable product innovation and navigate toward a sustainable future.
FROM HUMBLE BEGINNINGS TO GLOBAL PLAYER
Nike began as a partnership between University of Oregon track coach Bill Bowerman and one of his runners, Phil
Knight. Bowerman thought he could improve runners‟ performance with better equipment, while Knight, a graduate student at Stanford Business School, wanted to test out his plan