A Study on Customer Relationship Management Practices in Selected Multi Brand Retail Stores in Salem District.
TOPIC:
A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN SELECTED MULTI BRAND RETAIL STORES IN SALEM DISTRICT.
NAME:
J.GOPI, M.B.A, (Ph.D),
DESIGNATION:
ASSISTANT PROFESSOR & PLACEMENT OFFICER, DEPARTMENT OF BUSINESS ADMINISTRATION / TRAINING & PLACEMENT CELL.
INSTITUTION:
AVS COLLEGE OF ARTS & SCIENCE, RAMALINGAPURAM, ATTUR MAIN ROAD, SALEM - 636106.
E-MAIL ID:
gopimba.lecturer@gmail.com
MOBILE NUMBER:
+91 99947 96631.
A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN SELECTED MULTI BRAND RETAIL STORES IN SALEM DISTRICT.
* Dr. A. JELINCE DHINAKAR * J.GOPI M.B.A, (Ph.D),
ABSTRACT:
Retailing is the largest private industry in the world. It is also India 's largest industry accounting for over 10% of the country 's GDP and around 8% of the employment.
Customer relationship management is an emerging tool that enables marketers to maintain their presence in the dynamic marketing environment. In the city like Salem these organized retail store and firms are concentrating and targeting the consumer from the different segments like rural, urban, low, middle and high income segments etc. The research paper attempts to evaluate the CRM practices of the retail stores in Salem city. CRM is highly exercised in the industry like hospitality, services industry etc. but it is having equal importance in the retail industry also. The results of this research paper shows that the customers don 't take a single second when it comes to change the preference and break the loyalty for an organization, in such a situation it the CRM of the organization which will compel the customers to visit the retail outlet again and again.
Key Words: Retail Stores, Customer Relationship Management, Customer Loyalty.
A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN SELECTED MULTI BRAND RETAIL STORES IN SALEM DISTRICT.
NAME:
J.GOPI, M.B.A, (Ph.D),
DESIGNATION:
ASSISTANT PROFESSOR & PLACEMENT OFFICER, DEPARTMENT OF BUSINESS ADMINISTRATION / TRAINING & PLACEMENT CELL.
INSTITUTION:
AVS COLLEGE OF ARTS & SCIENCE, RAMALINGAPURAM, ATTUR MAIN ROAD, SALEM - 636106.
E-MAIL ID:
gopimba.lecturer@gmail.com
MOBILE NUMBER:
+91 99947 96631.
A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN SELECTED MULTI BRAND RETAIL STORES IN SALEM DISTRICT.
* Dr. A. JELINCE DHINAKAR * J.GOPI M.B.A, (Ph.D),
ABSTRACT:
Retailing is the largest private industry in the world. It is also India 's largest industry accounting for over 10% of the country 's GDP and around 8% of the employment.
Customer relationship management is an emerging tool that enables marketers to maintain their presence in the dynamic marketing environment. In the city like Salem these organized retail store and firms are concentrating and targeting the consumer from the different segments like rural, urban, low, middle and high income segments etc. The research paper attempts to evaluate the CRM practices of the retail stores in Salem city. CRM is highly exercised in the industry like hospitality, services industry etc. but it is having equal importance in the retail industry also. The results of this research paper shows that the customers don 't take a single second when it comes to change the preference and break the loyalty for an organization, in such a situation it the CRM of the organization which will compel the customers to visit the retail outlet again and again.
Key Words: Retail Stores, Customer Relationship Management, Customer Loyalty.
Bibliography: Anand Tamana (2008), "Organized Retailing in India Need of the Hour", Marketing Mastermind, February. p.p. 28-30. Banerjee Arindam (2002), "Roadmap for Successful CRM Implementation", Indian Management, July. p.p. 48-52. Pahuja Anurag & Verma Rajesh (2008), "Customer Relationship Management Need of the Hour", Marketing Mastermind, January. p.p. 26-29. Puneeet Shweta (2008), "Technology The Heart of Organized Retail", Marketing Mastermind, May. p.p. 45-48. Sunder K Shyama & Dr. Ramji (2000), "Coming Closer to the Customer", Indian Management, December. p.p. 49-51.