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Customer Relationship Management

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Customer Relationship Management
A STUDY ON
CUSTOMER RELATIONSHIP MANAGEMENT

RASTRIYA ISPAT NIGAM LIMITED
VISAKHAPATNAM

A project Report submitted for the partial fulfillment of the requirements for the award of

“Master of business and administration”

BY

B. Naga Durgarao
Reg no. 12H41E0013
----------------

Under the guidance of
Mr. M. Vijay kumar
Sr. Manager (Marketing) FACILIATED BY
SRI. O.R.M RAO SRI. M.L.S. VARMA
AGM(HRD) DY.MANAGER(HRD)

Bonam Venkata Chalamayya Institute of Technology & Sciences
Affiliated to J.N.T.U,Kakinada
Batlapalem, Amalapuram, E.G.Dt, Andhra Pradesh.

DECLARATION

I hereby declare that this Project Report titled “A Study on Customer Relationship management ” submitted by me to Bonam Venkata Chalamayya Institute of Technology & Sciences is a bonafide work undertaken by me and it is not submitted to any other University or Institutions for the award of any degree diploma/certificate or published any time before

Signature
, (B. NAGA DURGARAO)

CERTIFICATE

This is to certify that the Project Report titled “A Study on Customer Relationship management ’’ submitted in partial fulfillment for the award of Degree of Post Graduate master of Business administration was carried out by B. NAGA DURGARAO under my guidance. This has not been submitted to any other University or Institution for the award any degree/diploma/certificate.

Name and Address Signature
Mr. M. Vijay Kumar
Sr. Manager(Marketing)
Visakhapatnam Steel Plant,
Visakhapatnam-530026.

Date:
Place:


Bibliography: 1. Marketing Management. - Philip Kotler 2. Annual Reports of Ministry of Steel. 3. Annual Reports of MIS Section of VSP. 4. Annual Statistics of RINL, Visakhapatnam Steel Plant. 5. Joint Plant Committee Reports. 6. IMRB Survey Report 2009-10. 7. Primary Data collected from Customers at Vizag.
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