CRM System for Mall Management
CRM System for Mall Management A Second Review Report (Submitted by Dineshkumar V, Roll No: 1007MBA0329, Reg No: 68310100138) 1 NEED FOR THE STUDY The objective is to study the importance of CRM system on mall management and to know why business people are shifting to CRM applications. Also in this business world the customer is the superior to all. So to study on how to attract new customers and to sustain the existing customers to our business.
2.1 PRIMARY OBJECTIVE
The primary objective of CRM is to provide the entire organization with a complete, 360-degree view of the customer, no matter where the information resides or where the customer touch-point occurred. Today, many businesses manage different aspects of customer relationships with multiple information systems, which weaken customer service and ultimate reduce total sales potential. To realize the benefits of CRM, it is important to have an integrated solution across all customer information systems, tying together the front and back offices for a complete view of customers in order to service them better.
2.2 SECONDARY OBJECTIVE The second main objective of the CRM is view our process and make corrections on the procedures that are followed in the organization in dealing with the customers. To solve a small problem of a customer the organization will go for complex procedures. But with the help of the CRM we can reduce this and will give a better solution to the customers.
3 METHODOLOGY
3.1 RESEARCH DESIGN: A Research design is purely and simply the framework and plan for the study that guides in collection and analysis of data. It is a blue print for a complete study.
3.1.1 TYPE OF RESEARCH DESIGN:
In this study he researcher used both exploratory type of research design and Analytical type of
2.1 PRIMARY OBJECTIVE
The primary objective of CRM is to provide the entire organization with a complete, 360-degree view of the customer, no matter where the information resides or where the customer touch-point occurred. Today, many businesses manage different aspects of customer relationships with multiple information systems, which weaken customer service and ultimate reduce total sales potential. To realize the benefits of CRM, it is important to have an integrated solution across all customer information systems, tying together the front and back offices for a complete view of customers in order to service them better.
2.2 SECONDARY OBJECTIVE The second main objective of the CRM is view our process and make corrections on the procedures that are followed in the organization in dealing with the customers. To solve a small problem of a customer the organization will go for complex procedures. But with the help of the CRM we can reduce this and will give a better solution to the customers.
3 METHODOLOGY
3.1 RESEARCH DESIGN: A Research design is purely and simply the framework and plan for the study that guides in collection and analysis of data. It is a blue print for a complete study.
3.1.1 TYPE OF RESEARCH DESIGN:
In this study he researcher used both exploratory type of research design and Analytical type of