Yemeksepeti.Com
Özyeğin University BUS 102
YEMEKSEPETI
Online Food Delivery www.yemeksepeti.com
EXECUTIVE SUMMARY
With a listing of more than 3000 restaurants in nine major cities across Turkey, serving more than 510,000 users, Yemeksepeti is the unrivaled leader in online food delivery in Turkey. Despite spending very little on traditional advertising, this transaction processing business – they neither make nor deliver the food – has see impressive growth. Yemeksepeti is a rapidly growing, lucrative e-commerce business where only 1% of on-line payment transactions are credit card based. Currently, the company finds itself at an important point as they evaluate whether to take their model to new markets through individually launching separate brands, partnering with local companies or franchising pieces of the model.
MISSION
To become the preferred transaction platform in the food delivery business in major cities worldwide
BUSINESS DESCRIPTION
PRODUCTS/SERVICES
Yemeksepeti does not prepare food. It does not operate a delivery service. Yemeksepeti is Turkey’s premier internet market-builder, powering the online order processing for restaurants across the country’s major cities. Yemeksepeti’s Turkish and English transaction platform provides value-added services for two primary stakeholder groups: clients (restaurants) and customers (Internet users). Yemeksepeti’s service for their clients is a cost-effective, outsourced customer relationship and technology management platform for on-line food delivery. Yemeksepeti’s product is an easy to use fax or Point-of-Sale (POS) platform to track orders. Yemeksepeti’s service for their users is: 1. 2. 3. Constantly identifying, recruiting and auditing an up-to-date searchable directory of potential food vendors to provide a diversified selection of reliable food delivery options. Operating a customer service call center to provide user assistance and address any order problems. Maintaining and continuously improving a
YEMEKSEPETI
Online Food Delivery www.yemeksepeti.com
EXECUTIVE SUMMARY
With a listing of more than 3000 restaurants in nine major cities across Turkey, serving more than 510,000 users, Yemeksepeti is the unrivaled leader in online food delivery in Turkey. Despite spending very little on traditional advertising, this transaction processing business – they neither make nor deliver the food – has see impressive growth. Yemeksepeti is a rapidly growing, lucrative e-commerce business where only 1% of on-line payment transactions are credit card based. Currently, the company finds itself at an important point as they evaluate whether to take their model to new markets through individually launching separate brands, partnering with local companies or franchising pieces of the model.
MISSION
To become the preferred transaction platform in the food delivery business in major cities worldwide
BUSINESS DESCRIPTION
PRODUCTS/SERVICES
Yemeksepeti does not prepare food. It does not operate a delivery service. Yemeksepeti is Turkey’s premier internet market-builder, powering the online order processing for restaurants across the country’s major cities. Yemeksepeti’s Turkish and English transaction platform provides value-added services for two primary stakeholder groups: clients (restaurants) and customers (Internet users). Yemeksepeti’s service for their clients is a cost-effective, outsourced customer relationship and technology management platform for on-line food delivery. Yemeksepeti’s product is an easy to use fax or Point-of-Sale (POS) platform to track orders. Yemeksepeti’s service for their users is: 1. 2. 3. Constantly identifying, recruiting and auditing an up-to-date searchable directory of potential food vendors to provide a diversified selection of reliable food delivery options. Operating a customer service call center to provide user assistance and address any order problems. Maintaining and continuously improving a