Wgu Qrt2 Ebusiness Qrt Task 1 Essay Example
Student Name
MBA- IT Management
E-Business QRT2 Task 1
April 15, 2013
A1. Viability of Product or Service: Spice King is an Indian Cuisine and Sweets restaurant located in Renton, WA. Their current site, www.spicekingrenton.com, could use some work to increase their web imprint and bring more business to the company. The restaurant is located within a small ethnic grocery shopping mart on a side street in Renton. The restaurant is frequented by the local shoppers but offers so much more than just a quick lunch. They offer a range of Indian food and desserts and offer delivery and catering. Delivery and catering orders are primarily done via phone call. Customer feedback shows because of current site deficiencies, few orders are created online. Most customers give up and call the restaurant to place orders. It’s unknown how many simply relinquish their order altogether. “Almost 30% of restaurants say online ordering has increased the volume of their orders and 27% say they've improved their service as a result.” (mashable.com) The current lack of orders from traffic to the site suggests expanding on Spice King’s existing web site would prove beneficial and create awareness and increase customer interest in the restaurant as well as direct business to offsite work.
The restaurant itself is small with a kitchen, front counter space, and two small lobbies for customers. Catering and deliveries allow business expansion without having to expand geographically. Already great food, this will allow Spice Kings growth without added cost. Orders submitted through the web site are completed with less interaction than a phone conversation allowing employees to focus more time on their in store customers. If the site is easy and fast, customers are more likely to make repeat purchases. Customers want instant gratification with no extra fees. Catering orders can be made 24/7 and with detailed information on the site to answer all the customers’ questions, they
MBA- IT Management
E-Business QRT2 Task 1
April 15, 2013
A1. Viability of Product or Service: Spice King is an Indian Cuisine and Sweets restaurant located in Renton, WA. Their current site, www.spicekingrenton.com, could use some work to increase their web imprint and bring more business to the company. The restaurant is located within a small ethnic grocery shopping mart on a side street in Renton. The restaurant is frequented by the local shoppers but offers so much more than just a quick lunch. They offer a range of Indian food and desserts and offer delivery and catering. Delivery and catering orders are primarily done via phone call. Customer feedback shows because of current site deficiencies, few orders are created online. Most customers give up and call the restaurant to place orders. It’s unknown how many simply relinquish their order altogether. “Almost 30% of restaurants say online ordering has increased the volume of their orders and 27% say they've improved their service as a result.” (mashable.com) The current lack of orders from traffic to the site suggests expanding on Spice King’s existing web site would prove beneficial and create awareness and increase customer interest in the restaurant as well as direct business to offsite work.
The restaurant itself is small with a kitchen, front counter space, and two small lobbies for customers. Catering and deliveries allow business expansion without having to expand geographically. Already great food, this will allow Spice Kings growth without added cost. Orders submitted through the web site are completed with less interaction than a phone conversation allowing employees to focus more time on their in store customers. If the site is easy and fast, customers are more likely to make repeat purchases. Customers want instant gratification with no extra fees. Catering orders can be made 24/7 and with detailed information on the site to answer all the customers’ questions, they