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Wine Industry Analysis of China

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Wine Industry Analysis of China
China, India & Wine | May 19
2011
| Assessing the global environment and developing solutions for Australian international managers: a WebQuest. (5461 words) | Sheena Bobeechun Troy Credlin Sarah Duff Audrey James. |

Table of Contents Executive Summary 3 PESTL Analysis 4 Political & Legal Factors (Author - Sarah Duff) 4 Economic Factors (Author - Sheena Bobeechun) 5 Social & Cultural Factors (Author - Audrey James) 7 Technological Factors (Author - Troy Credlin) 8 Managing Ethics (Author - Audrey James) 9 Strategy & Entry Mode (Author - Sheena Bobeechun) 11 Global Human Resource Management 13 Linking with Strategy (Author - Sarah Duff pp. 13-15) 13 Staffing Policies 14 Training & Development 14 Performance measurements 15 Engagement (Author - Troy Credlin pp. 16 -18) 16 Compensation 18 Labour Relations issues 18 References 20 SEE References 23

Executive Summary

The Australian Government is in the process of developing strategies to encourage West Australian wine makers to export their wine to either China or India. This report seeks to examine the global business environment and provide a deeper understanding of its risks and their implications for the international wine managers. Throughout this report discussions will lead to conclusions about management responses to firm level factors such as formulation strategy, developing alliances, creating a firm architecture and managing human resources when operating internationally. Key theoretical concepts and frameworks will also be included as a guide for understanding our recommendations.
Our key recommendations have been organised into four main aspects. These are; the risk appetite, managing ethics, strategy and entry mode, and human resource management policies.
Through our risk appetite analysis we found China to be our recommended country of choice when exporting wines from Australia. This conclusion came as China held
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