Team B
MGT/448
February 18, 2013
The Brazilian Wine Industry
The wine industry is a very competitive market that relies heavily on brand lineage, country and region the grapes used to make the wine originated from, or the uniqueness of the wine. In comparison to the major wine producing countries such as France, United States, and Italy; Brazil is relatively new to the international wine industry. The country of Brazil has been producing wine for hundreds of years but has not made an appearance in the global industry until recently. The purpose of this comprehensive analysis is to discuss the region and country of Brazil along with our proposed global business venture in the country.
Regional …show more content…
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