Wine Consumption

Topics: Wine, Chardonnay, Cabernet Sauvignon Pages: 24 (6881 words) Published: August 11, 2013
Southern Peninsula Wines


1. Organisation overview

a. The organisations mission or vision

b. Strategic goals of the organisation

c. Capabilities of the organisation

d. Product/s of the organisation under consideration for entry into an international market

2. Global Business Environment

a. A brief overview of the current global business environment.

a-1. Figure 1&2 wine consumption
a-2. Top 10 wine consumers
a-3. Changing in total wine consumption

b. Discuss any market trends or developments that are relevant or may impact on the organisation

1-a. The organisations mission or vision

A vision to establish a high quality wine facility, with boutique wines at a reasonable price, establishing long lasting customer& business relationships.

1-b. Strategic goals of the organisation

Their lives are intertwined with the business, and their goal was to create a

comfortable lifestyle for their families, enabling them to carry it on into the

next generation.

1-c. Capabilities of the organisation

Southern Peninsula wines expertise is based on cool climate viticulture

and wine making. At the 83 acre Gretten Forest estate, they have 30 acres of

vines planted and another 100 acres at Mornington vineyard is planted with

70 acres of vines, with the ability to produce a variety of wine styles.

Eddy and Frank are backed by an experienced team, with 50 employees in


The winery currently produces 500,000 cases per year, but has the capacity to expand

considerably. In Australia they sell for an average of $15 per bottle.

1-d. Product/s of the organisation under consideration for entry into an

international market

Australia's cool-climate regions are gaining world wide pre-eminence. Most of the Australian wine industry is based on either warm or hot climate viticulture. The flavours and colours associated with cool climate viticulture are more refined and the grapes and wine have better opportunity to show the characteristics of their European ancestors.

The Southern Eyre Peninsula – and the Yorke Peninsula on the eastern side of the Spencer Gulf – is still at an embryonic state viticulturally, although the two wineries on the Eyre Peninsula are over 20 years old. It seems remoteness, rather than lack of appropriate conditions for grapegrowing, has held back the rate of development.[1]

2.Global business Environment.

a. A brief overview of the current global business environment.

The Australian wine industry developed an enviable aura from the eighties to early-noughties. It seemed, all of a sudden,that everything to do with wine was fashionable. Be that producing it, selling it, or drinking it. Wine consumption in Australia has grown strongly, while beer consumption has been flat. The Australian drinker, whostarted out by having the odd glass of cask-Chardonnay every now and again, was suddenly head-over-heels for Shiraz,Pinot or Sauvignon Blanc. Wine’s share of Australia’s bar-tab lifted from 17% from 37% between 1974/75 to 2009/10. Beer’s share dropped from 70% to 44%. Increasing cultural diversity, a changing drinking culture (i.e. fewer 5pm pub-stops), wine’s perceived health benefits, and rising household incomes help explain the rise of wine and the demise of beer.

The wine industry proves that not all agricultural commodities enjoy strong consumption growth.[2]

From 2000 to 2007, global wine consumption only expanded in-line with population growth (1.3%),with per capita consumption remaining flat at 3.65kg/person/year. While this relatively sluggish consumption growth over the past...
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