Pheasant Ridge Swot Analysis
Strengths: Craftsmanship, vineyard on site provide tours and show how grapes are grown, primarily French varieties in wine.
Weakness: Location, Size, Tasting room, event center,
Opportunities: make it a destination, appeal to millennial by making it an experience, size of the winery is small change is easier
Threats: llano and Caprock winery both are located south of Lubbock high wine production facility proposes a threat by reputation size mass production event center and quality of the infrastructure , Mcphearson established wine production facility operating in the buddy holly district of Lubbock. Proposes a threat due to the location distance to pheasant ridge, the established reputation of the business and the tasting room. Trilogy …show more content…
This is a threat to the company, however these problems present the opportunity for the winery to make the distance and dirt roads a strength by providing a place of destination somewhere people can escape the business of Lubbock and head there for time and relaxation. By making pheasant ridge a place of destination this idea competes with Mcphearson as it is in the center of Lubbock. Other threats include trilogy and llano but since pheasant ridge has been upon longer than trilogy it has the potential to have a further spread reputation. To compete with llano a tasting room or another experience is useful to compete since llano is a high wine production facility. Internal weaknesses of Pheasent Ridge include the size and tasting room. The size of the facility will in the future need to increase to produce the desired amount of wine. The tasting room will also need to be remodeled to increase the appeal to customer. The strengths of the company are the already established reputation and label of the bottle has an eye appeal as compared to other varieties on the shelves. The staff and owner of the company is also a big asset for the fact they are personal and people friendly. In order to improve the company we suggest the following: Farmers Market, Movie night,
Weakness: Location, Size, Tasting room, event center,
Opportunities: make it a destination, appeal to millennial by making it an experience, size of the winery is small change is easier
Threats: llano and Caprock winery both are located south of Lubbock high wine production facility proposes a threat by reputation size mass production event center and quality of the infrastructure , Mcphearson established wine production facility operating in the buddy holly district of Lubbock. Proposes a threat due to the location distance to pheasant ridge, the established reputation of the business and the tasting room. Trilogy …show more content…
This is a threat to the company, however these problems present the opportunity for the winery to make the distance and dirt roads a strength by providing a place of destination somewhere people can escape the business of Lubbock and head there for time and relaxation. By making pheasant ridge a place of destination this idea competes with Mcphearson as it is in the center of Lubbock. Other threats include trilogy and llano but since pheasant ridge has been upon longer than trilogy it has the potential to have a further spread reputation. To compete with llano a tasting room or another experience is useful to compete since llano is a high wine production facility. Internal weaknesses of Pheasent Ridge include the size and tasting room. The size of the facility will in the future need to increase to produce the desired amount of wine. The tasting room will also need to be remodeled to increase the appeal to customer. The strengths of the company are the already established reputation and label of the bottle has an eye appeal as compared to other varieties on the shelves. The staff and owner of the company is also a big asset for the fact they are personal and people friendly. In order to improve the company we suggest the following: Farmers Market, Movie night,