Learner achievement must be recorded on the Unit summary sheet for multiple assignments (this must include the Level achieved and the overall grade profile and final grade)
NB: All learner achievement is provisional until confirmed at the AVA Awards Board
Title of Access to HE Diploma: Business
Unit title(s): Developing a Marketing Plan
Unit code(s): BA1/3/LN/09
Tutor/Assessor: Zara Bokhari
Assignment number: 1 of 2 for this Unit
Description of Assignment: The assignment is split into tasks with a word count of between 1500 and 2000 words. The assignment is based on an organisation of your choice in relation …show more content…
Task 2: Understand the importance of marketing (1.1)
Evaluate the importance of marketing within your organisation. This needs to relate to the four principles of marketing: Understanding customer needs, Communicating effectively with customers, Keeping ahead of the competition and Utilising technology.
Task 3: Explain the stages in the marketing planning process (2.1)
Explain the stages in the marketing planning process in particular with reference to marketing objectives, targets, monitoring, control and evaluation.
Task 4: Analyse the strengths, weaknesses , opportunities and threats facing an organisation in respect of a particular product (3.1) Give a detailed analysis of the SWOT facing your organisation in respect of a particular product and its impact on an organisations marketing plan.
a) You should design a table with reference to your particular product and evaluate the strengths, weaknesses, opportunities and threats.
b) Evaluate and give at least two key points related to your organisation and your product
Task 5: Evaluate the main political, economic, social and technological influences on a particular product …show more content…
You will achieve a Merit or Distinction by meeting the following Grade Descriptors. Your tutor will give you feedback for all three