• Organising - is the process of assigning tasks, allocating resources and arranging activities to implement plans.
• Planning - is the process of setting objectives and determining how to accomplish them.
• Controlling - is the process of measuring performance and taking action to ensure desired result.
• Leading - is the process of arousing enthusiasm and directing efforts towards organisational goals.
In case study one; we can see that Robert L. Crandall was successful as he sat through various managerial levels at different organisation. One of his keys to success was through his ability in the area of management where he shown the four basic managerial functions. He was well known for his time at the American Airlines. Under his leadership, American Airlines was transformed from a small domestic carrier to one of the world's leading airlines with the largest jet fleet worldwide. American led the airline industry in the 1990's in revenues and operating income, and its parent company, AMR Corporation, was one of the top Fortune 500 companies.
Organising
In this case study one, organising was the managerial functions Crandall perform the most as it was one of his strongest points. His greatest contribution to the success of American Airlines was his vision in propelling the SABRE (semiautomatic business research environment) Group from an internal division of the company to one of the world's largest, privately owned computer networks. During his leadership, he introduces the Super Saver Fares. These were greatly reduced fares available only for reservations made well in advance of the flight. They were designed to fill empty seats on unpopular flights. However, the airline had to be able to keep