vice president of operations

Topics: Business, Consumer, Management Pages: 3 (1111 words) Published: February 25, 2014
Vice President of Operations
In this paper, I will be serving as the Vice President of Operations for the company, Nike, and will be analyzing their operational strategy. NIKE Inc. was founded in 1962 by Bill Bowerman and Phil Knight. The original name of the company was Blue Ribbon Sports. The organization’s goal was to sale low-cost, high-quality athletic shoes to American consumers. Today, NIKE manufactures and distributes athletic shoes and markets them to a global market; while also bolstering sales in athletic apparel, sports equipment, and subsidiary ventures. Nike has multiple distribution channels in over 180 countries with strong postings in Europe, Asia, and the Americas. NIKE publicly reported revenues of $19.2 billion for the fiscal year ending May 31, 2009 ( NIKE maintains over 33,000 employees globally, which includes approximately 5,500 at the headquarters located in Beaverton, Oregon. In addition, Nike contracts with outside manufacturers that increase employee count to 800,000 workers. NIKE, Inc.'s heritage is deeply rooted in innovation and we believe diversity and inclusion are key levers in continuing to drive creativity and innovation. Nike’s mission statement is “To bring inspiration and innovation to every athlete* in the world.” At Nike, our vision is to remain the leader in our industry. We will continue to produce the quality products that we have provided in the past. Most importantly, we will continue to meet the ever-changing needs of our customers, through product innovation. Ultimately NIKE believes that, “if you have a body, you're an athlete” ( NIKE’s business strategy is innovation. Nike’s business goals reflect around providing their customers with innovative products. The company strives for change and to always better themselves. NIKE aims for profit maximization by increased sustainability while working toward customized options for consumers. NIKE understands that it must...

Cited: “About NIKE, Inc.” NIKE, Inc.
“NIKE’s Mission Statement.” NIKE, Inc. 2013.
Witherspoon, Dean. “If You Have a Body, You 're an Athlete - Company Mission Reflects Culture of Health.” Ezine. May 15 2012.,-Youre-an-Athlete---Company-Mission-Reflects-Culture-of-Health&id=7056682
“Career Search.” NIKE, Inc. 24 October 2013.
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