vcharacteristics of vending machines and convenience stores
1. Compare the characteristics of vending machines and convenience stores as channels
A:
The main sales channels for soft drinks in japan is Vending machines and convenience store.
Vending machines:
(1) Japan is known as the country in which vending machines widely spread and it accounts for approximately 40% of sale channels for soft drinks.
(2) Each vending machine must be stocked with good balance of product to attract diverse need
(3) Secure a prime installation location is difficult unless it contains product that have highest or second highest segment in the market segment
(4) Vending machine mostly available everywhere in japan and many in crowded places, have many open like soft drink, bear and even cigarettes etc.
(5) The Weakness of vending machine was many time some of the demanding product are not available and also some of the product come to market also not available.
Convenient Store:
(1) Convenient stores and familiar in Japan, mostly of the stores are opened 24 hours.
(2) People have many options to buys, and we can get most of the frequently used product.
(3) Product shells well are stored in the convenient store and product does not shell well and removed for the shelves immediately.
(4) The strength of convenient store was customer has many choice to choose soft drink food and other things they need
(5) The weakness was sometimes we have to stand in queue to buy things and takes more time compare to vending machine. The frequency of availability for vending machine is high; it’s not good for people who only buy soft drink.
2. Evaluate the communication strategies for green tea adopted by ITO EN, LTD. And Kirin Beverage Company, Ltd., especially at the times when Kirin launched the “Namacha” a new brand of bottle tea.
A:
Ito En, Ltd:
Soft drink manufacturers are stepping up their advertising activities through TV commercials with the introduction of their respective green tea-based drink. The TV commercial for Oi-Ocha alternatively
A:
The main sales channels for soft drinks in japan is Vending machines and convenience store.
Vending machines:
(1) Japan is known as the country in which vending machines widely spread and it accounts for approximately 40% of sale channels for soft drinks.
(2) Each vending machine must be stocked with good balance of product to attract diverse need
(3) Secure a prime installation location is difficult unless it contains product that have highest or second highest segment in the market segment
(4) Vending machine mostly available everywhere in japan and many in crowded places, have many open like soft drink, bear and even cigarettes etc.
(5) The Weakness of vending machine was many time some of the demanding product are not available and also some of the product come to market also not available.
Convenient Store:
(1) Convenient stores and familiar in Japan, mostly of the stores are opened 24 hours.
(2) People have many options to buys, and we can get most of the frequently used product.
(3) Product shells well are stored in the convenient store and product does not shell well and removed for the shelves immediately.
(4) The strength of convenient store was customer has many choice to choose soft drink food and other things they need
(5) The weakness was sometimes we have to stand in queue to buy things and takes more time compare to vending machine. The frequency of availability for vending machine is high; it’s not good for people who only buy soft drink.
2. Evaluate the communication strategies for green tea adopted by ITO EN, LTD. And Kirin Beverage Company, Ltd., especially at the times when Kirin launched the “Namacha” a new brand of bottle tea.
A:
Ito En, Ltd:
Soft drink manufacturers are stepping up their advertising activities through TV commercials with the introduction of their respective green tea-based drink. The TV commercial for Oi-Ocha alternatively