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Brendan Brustad G00084675 BA470 Entrepreneurship W7 Assignment 2

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Brendan Brustad G00084675 BA470 Entrepreneurship W7 Assignment 2
Brendan Brustad
BA 470 Entrepreneurship
Grantham University
Executive Summary

Mission Statement
The Bean Bag would make its full efforts to develop such a unique place where coming customers can socialize in a comfortable environment while relishing the coffee and pastries. Customers can lessen their day to day stress with the help of our good customer service and pleasant location. We will invest our profit to enhance customer satisfaction.
Objectives
For the first year of operations our objectives are:
1. To be selected as the best copy shop in the area.
2. Start earning profits from the first month.
Keys to Success
The Bean Bag keys to success would be:
1. Store design would be made attractive for customers. Design would be such where efficient and fast operations could be done.
2. Training would be given to employees to ensure best preparation of coffee.
3. Marketing strategies would be made such that will help us to gather loyal customers.
Company information
We are going to make a coffee shop/bar named as “The Bean Bag”, near the University of Oregon Campus. That will sell coffee, some other beverages and snacks. The Bean Bag is owned by Mr. Smith Clark and his cousin Mr. Johnson Anderson. Their main role includes supervising the manager hired for dealing with operations. At the end of the day daily report is being taken from him and then decisions are taken accordingly.
The Bean Bag coffee shop is located on the ground floor of a commercial building. Company has taken that area of 2500 square feet on lease. An office is being made on 200 square feet at back and the remaining 2300 square feet area is consumed for coffee shop. That includes pleasant seating area with 15 tables, a storage area, a kitchen and a bathroom.
Growth highlights

The growth pattern is shown in the graph. With the passage of time company will manage to cover its investment and further earning will be acquired with the passage of time.
Products/Services
The Bean Bag is

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