THE PROBLEM AND ITS BACKGROUND
Tri-Media Advertising is, traditionally, advertising via television, radio and print media. A commercial advertisement on television is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television. Commercial radio stations is a span of radio programming, make most of their revenue selling "airtime" to advertisers. Radio advertisements or "spots" are available when a business or service provides valuable consideration, usually cash, in exchange for the station airing their spot or mentioning them on air. Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects.
Thus, to maximize the benefits of trimedia and to minimize financial waste, marketer researcher focus to the effectiveness of Tri-media Advertising. Primarily, the effectiveness of Tri-media Advertising has been investigate in one way. On a way to determined how Tri-media ad. Evaluation influenced the consumer by different ad. On consumer behavior
Based on this idea it is expected that the trimedia affects the mood of consumer by different types of advertising program. For instance if they use television advertising it can affect the consumer by viewing their advertising. It influence the processing advertising differently and accordingly. The mood of the consumer is one of the major keys to the...
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