Dirty Deeds Incorporated: Action Plan For Marketing Communications
Action Plan for Marketing Communications
Although advertising can be very expense, it is effective! Advertising is a good return on investment because image and brand recognition drive consumers to buy products and services. Therefore, Dirty Deeds Incorporated (DDI) must start an advertising campaign in order to familiarize and charm their target audience. This will assist DDI in moving past the introduction stage, and into the growth stage by establishing a strong and emergent customer base. In order to reach the target audience of 25 to 40 year old males, DDI will utilize a strong advertising campaign consisting of flyers, ads in the Tucson Weekly, and commercials aired on television (ESPN, KGUN, and FOX). By designing and implementing an advertising campaign that arouses this specific audience, Dirty Deeds is saving money by choosing the right marketing avenues that increase their chance for success in the 21st century. Direct marketing is a cost effective way to help DDI locate and retain customers throughout the year. Hiring one or two people at $6.00 an hour to distribute flyers will decrease the cost associated with mail out flyers. The Census Bureau revealed that zip codes 85710, 85715, 85748, and 85749 contain a combined total of 25,504 potential customers that fit in DDI's target audience with an average household …show more content…
Organizations now have the opportunity to utilize modern advertisement techniques such as pay-per-click and banner ads, or use traditional methods such as television, radio, and newspapers. The key to a successful advertising effort is to find the most appropriate combination of advertising methods that inspire the target audience to buy a product or service. Businesses with effective advertisements and sales promotions that impact the target audience are the most competitive and profitable in today's business
Although advertising can be very expense, it is effective! Advertising is a good return on investment because image and brand recognition drive consumers to buy products and services. Therefore, Dirty Deeds Incorporated (DDI) must start an advertising campaign in order to familiarize and charm their target audience. This will assist DDI in moving past the introduction stage, and into the growth stage by establishing a strong and emergent customer base. In order to reach the target audience of 25 to 40 year old males, DDI will utilize a strong advertising campaign consisting of flyers, ads in the Tucson Weekly, and commercials aired on television (ESPN, KGUN, and FOX). By designing and implementing an advertising campaign that arouses this specific audience, Dirty Deeds is saving money by choosing the right marketing avenues that increase their chance for success in the 21st century. Direct marketing is a cost effective way to help DDI locate and retain customers throughout the year. Hiring one or two people at $6.00 an hour to distribute flyers will decrease the cost associated with mail out flyers. The Census Bureau revealed that zip codes 85710, 85715, 85748, and 85749 contain a combined total of 25,504 potential customers that fit in DDI's target audience with an average household …show more content…
Organizations now have the opportunity to utilize modern advertisement techniques such as pay-per-click and banner ads, or use traditional methods such as television, radio, and newspapers. The key to a successful advertising effort is to find the most appropriate combination of advertising methods that inspire the target audience to buy a product or service. Businesses with effective advertisements and sales promotions that impact the target audience are the most competitive and profitable in today's business