Advertising within the world of the media is big business; nobody can escape the clutches of the advertising market. Everywhere you go, somebody, somewhere is trying to promote their product or service via the media. There are various mediums in which companies go through to get their product across to their target consumers, (fig.1) from company newsletters to television commercials. For this assignment, I shall be using the recent Budweiser' commercials, to analyse the codes set by Barthes, Branigan and Todorov'.
The Budweiser' commercials have been very successful in promoting their product over the years, however this year alone they have more than likely earned more revenue than all the years of advertising put together. The key to this success was simply down to one word "wassupp". The commercial is basically about a group of African-American friends watching a sporting game while drinking Budweiser. The way, in which they greet each other, is by shouting the word "wassupp" (African-American slang for what is up'). The commercial was so influential that even the national newspaper, The Times wrote an article on the inspiring advert, (fig.2) expressing their views and understanding of the commercial.
"Todorov argued that all the stories begin with an equilibrium', where any potentially opposing forces are in balance'. This is disrupted by some event, setting in train a series of other events, to close with a second but different equilibrium' or status quo."
Tzvetan Todorov's argued structure of narrative theory can be easily seen within the Budweiser commercial. At the start of the commercial we see two different shots of two young males, sitting on a sofa, with a bottle of Budweiser, watching the television, therefore creating a state of equilibrium. One of the two decides to phone the other, greeting him the word "wassupp" the other responding in the same manner. Already we see the state of equilibrium disrupted by this event. After...
Bibliography: Routledge, 1996
2. Cowdrey, R and Selby, K
How to Study Television
4. Price, R
6. Landesman, C
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