Negative Effects of Advertising on American Youth
From the past decades, technology has advanced at a rapid pace, and today, the technology cannot be compared to that of the past decades, it terms of efficiency and complexity. Technology is useful in various spheres in the world, including the business sphere. One of the ways through which companies use technology is through advertising and marketing. Through this, companies communicate with consumers, mainly creating awareness about their new products, or promoting their companies, for increased profitability. Marketing and advertising benefits the company the most, since this promotes company products, hence more sales for the company. On the other hand, consumers too benefit from marketing and advertising, as this makes them aware of the products in the market by different companies, thus are able to make their purchasing decision, after comparing various products in the market. However, advertising and marketing is also known to have negative influences on the target population for which the adverts are aimed. Marketing and advertising has negative effects on the youth in America, and these include eating disorders and obesity, body dissatisfaction, violence, and consumerism.
Commercial broadcasting is highly used by different companies today. The television is the most known for airing most commercials advertisements today. This is probably because more people have access to the television; therefore, companies can reach a larger number of people through the television. On the other hand, print magazines are also a channel for advertisements, which is used by different companies. Most youth, especially the females, are highly attracted to fashion magazines, which are available and produced by various companies. Similarly, outdoor advertising, which involves different outdoor activities planned by a company, are mainly aimed at promoting the company and its products. Other forms of outdoor advertising...
Cited: Aktas, Yasare. “The effects of television food advertisement on children’s food purchasing
requests.” Pediatrics International. 48: 138–145, 2006.
Harris, Jennifer, Bargh, John and Brownell, Kelly. “Priming Effects of Television Food
Advertising on Eating Behavior.” Health Psychology. 28(4): 404-413, 2009.
Hargreaves, Duane and Tiggemann, Marika. “Longer-Term Implications of Responsiveness to
'Thin-Ideal ' Television: Support for a Cumulative Hypothesis of Body Image Disturbance.” European Eating Disorders Review, 11(6): 465-477, 2003.
Harper, Brit and Tiggemann, Marika. “The effect of thin idea media images on women 's self-
objectification, mood, and body image.” Sex Roles, 58 (9-10), 649-658, 2008.
Sparks, Glenn. “Media Effects Research: A Basic Overview.” New York: Cengage Learning,
Please join StudyMode to read the full document