Tour Operator

Topics: Tourism, Package holiday, World Tourism Organization Pages: 13 (3370 words) Published: September 16, 2010
| |2010 | | |January 22th | | | | | |Payal Pardeshi |

|[tour operations] | | |


Task 1 :Investigate the tour operations sector of the travel and tourism industry……pg 3 • Describe the tour operations sector of the travel and tourism industry • Explain the effect of current and recent trends and development on the tour operations sector of the travel and tourism industry.

Task 2 :Explore the stages involved in developing packages ……pg 6 • Describe the stage and timescales involved in developing the holiday’s package. • Explain the suitability of different methods of contracting for different components of the package holiday and different types of tour operators • Determine a selling price for a package holiday from given information.

Task 3 : Review the role of brochures and methods of distribution used to sell package Holidays……pg 7 • Explains the planning decision taken for a specified brochure • Explain the suitability of alternative to a traditional brochures for different types of a tour operators • Explain the suitability of different methods of distribution used to sell a holidays for different types of tour operators

Task -4 :Examine strategic and tactical decision making for tour operators…pg 9

• Explain the strategic decision made by different types of tour operators • Explain the tactical decisions that could be taken by a specified tour operator in different situations

Reference 11

Task 1 :Investigate the tour operations sector of the travel and tourism industry

Defining the tour operator is a far from easy process because their role, activities and form have changed dramatically from the early days when Thomas cook first organized a package trip by rail in the 1840’s. One useful approach is to identify what a tour operator does as a means of establishing their characteristics and form. In simple term a tour operators will organize, package together different elements of the tourism experience and offer a package, also known as an inclusive tour, it will normally have to include at least two elements that are offered for sale at the inclusive sale price, and will involve a stay of move that 24 hours in overnight accommodation.

These elements normally include transport, accommodation and other tourist services. The type and range of packages sold by the tourism industry can normally be divided into two types: those using the traditional charter flight and those using scheduled flight, where it is uneconomic for the tour operator to purchase charter flights.

The types of packages are often segmented according to:-

Mode of travel, such as ferry or coach holiday (typified in the UK by shearing) it may also be based on twin transport packages such as fly –drive, which are very popular with inbound tourists in the USA.

Mode of accommodation, where hotel chains become tour operators by packaging their surplus capacity to offer weekends or short breaks in business –oriented hotels, selling, rail or air transport and visits to attractions as in all inclusive package.

• Whether they are international or domestic package
• Lengths of holidays
• Distance, where the market in divided into short-haul and long-haul, over 90% of UK outbound packages are short- haul. • Destination type

These tours may be organized by small in depend tour operators, who...

References: Holloway J C –the business of Tourism (Longman,1999)
Bull A – the Economics of Travel and Tourism (Longman,1999)
Yale P- the Business of Tourism (Longman,2000)
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