Dear Nick Newbury,
Below is a list of stakeholders of which I have compiled to give you an insight on how to go about in your current situation. i. Internal stakeholders (original founding members of Original Travel)
The three internal stakeholders consist of yourself, Alastair Poulain and Tom Barber. Your main concern is financial growth and return from your business. I believe that all three members need to be informed in choices related to the business. Your main contribution is the ideas that the original members come up with and plan to do in the future. ii. Internal stakeholders (Tim Best Travel)
They will have a very high level of interest in the Original Travel business and in such would need to inform in the choices made of the parent company. Their main concern is that they will be worried if the merger of the two companies will affect their current client base and structure of the company. Their main contribution is going to bring in more custom which is why they have been bought out by the Original Travel Company. iii. External stakeholder (The Customers)
Customers of the Original Travel Company have one primary concern which is to get the highest quality service at the best possible price. Their main contribution is the finances they bring in by ordering a holiday or an adventure with the company.
I hope that you agree with my analysis and understand the risks and concerns from the stakeholders involved in The Original Travel Company.
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I personally believe that a SWOT (Strength, Weaknesses, Opportunities and Threats) analysis will be beneficial to Nick Newbury because it will help to try and define his business as an entity and also show room for improvement, outline any personal or specific goals for the future and how as a company it is underperforming.
There are obviously limitations of what a SWOT analysis can achieve, it will struggle to find specific