Interrelationships in Travel and Tourism
Individual businesses must work in partnership with other organisations in order to be successful. Tourism is a very competitive and complex sector and many companies develop links with other businesses as a way of maximising profits. If for example Thomas cook didn’t work with other hotels, insurance companies, company picks up on arrival, Thomas cook wouldn’t make any profits, as customers wouldn’t want to book a holiday with a company who don’t take out insurance, which if an accident happened they would have thousands to pay with no compensation. Also if customers were to book with a company who didn’t book with certain hotels, you could end up anywhere without any information about it. Whereas if Thomas cook have interrelationships with hotels they are more likely to be safer and nicer hotels, meaning customers trust Thomas cook knowing the hotel is good one. This increases profit due to more repeat purchases.
E.g. a hotel may work with local tourism attractions and events to offer its guests discount admission.
Tour operators use airlines and hotels when assembling their holidays, which are sold through travel agents.
Independencies and interrelationships
Being interdependent means relying on others. We all rely on others for help and support throughout our lives. The success of tour operators and the number of holidays they sell depends very much on how well travel agents are promoting the products and services of the tour operator and how successful they are at persuading customers to purchase particular holidays. If the travel agent is not selling holidays, then neither is the tour operator. This illustrates the interdependency of these two sectors. Another example is visitor attractions experiencing a downturn in the number of visitors due to problems with transport systems and accessibility.
The different components of the travel and tourism sector cannot work in