Thesis-Customer Service
CHAPTER 1 THE PROBLEM AND ITS SETTING
INTRODUCTION Most anyone will agree that customer service is one of the most important parts of your company 's overall strategy to conducting business. Without customers you really don 't have a business. Every company either has or thinks it has good customer service. However, if certain steps are not taken to ensure this, the reality of their situation is often far worse than their current perceptions. Customer feedback is an excellent way to track and measure your level of service. You should not only benchmark your company against your competition, but also against the goals you set for yourself. Once again, you must remember you are trying to not only meet, but exceed your customer 's expectations. Good customer service is the foundation of any business. It provides a platform for continued growth and helps to build your businesses reputation. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won 't be profitable for long. Good customer service is also about sending them away happy - happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for them, in their turn becoming repeat customers. Customer service is important to an organization because it is often the only contact a customer has with a company. Customers are vital to an organization. Some customers spend hundreds and even thousands of dollars per year with a company. Consequently, when they have a question or product issue, they expect a company 's customer service department to resolve their issues. In any successful business or organization, the commitment to customer service always begins at the top, the company 's leaders must buy into the fact that they not only need to meet their customer 's expectations, they must strive to
INTRODUCTION Most anyone will agree that customer service is one of the most important parts of your company 's overall strategy to conducting business. Without customers you really don 't have a business. Every company either has or thinks it has good customer service. However, if certain steps are not taken to ensure this, the reality of their situation is often far worse than their current perceptions. Customer feedback is an excellent way to track and measure your level of service. You should not only benchmark your company against your competition, but also against the goals you set for yourself. Once again, you must remember you are trying to not only meet, but exceed your customer 's expectations. Good customer service is the foundation of any business. It provides a platform for continued growth and helps to build your businesses reputation. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won 't be profitable for long. Good customer service is also about sending them away happy - happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for them, in their turn becoming repeat customers. Customer service is important to an organization because it is often the only contact a customer has with a company. Customers are vital to an organization. Some customers spend hundreds and even thousands of dollars per year with a company. Consequently, when they have a question or product issue, they expect a company 's customer service department to resolve their issues. In any successful business or organization, the commitment to customer service always begins at the top, the company 's leaders must buy into the fact that they not only need to meet their customer 's expectations, they must strive to