Preview

Tea Industry Analysis

Powerful Essays
Open Document
Open Document
9651 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tea Industry Analysis
INTRODUCTION
OF
FMCG INDUSTRY

FMCG’s or fast moving consumer goods are the products which are frequently purchased by consumers including toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, other non-durables such as glassware, bulbs, batteries, paper products, plastic goods etc. They are such items which are consumed daily or become necessity for human being. Everyone needs toothpaste as soon as they get up to washing their hand from soap after having their dinner. Hence this sector never had the shortfall of customer. Day by day the consumption and demand of this sector is increasing due to increase in population. Brake of this sector in India is as follow :

Our collection of market research reports is particular for DETERGENT SECTOR and it is one of important part of FMCG INDUSTRY. Report provides insights into product and market trends, analyses, opportunities, projections, sales, and marketing strategies of various companies.

DETERGENT INDUSTRY IN INDIA

What is detergent?
Detergents are household chemical cleaning compounds used for laundering. They contain wetting agents and emulsifiers based on non-soap synthetic surfactants. Synthetic detergent powders are made up of surface-active agents, builders and fillers. In addition, they contain additives such as anti re-deposition agents, optical fibre brighteners (whitening agents), bluing agents, bleaching agents, foam regulators, organic sequestering agents, enzymes, perfumers, and substances that regulate density and assure the crispness of the material they are used on.

Some Facts about detergent segment 1) Experts suggest that as much as 70 percent of the ‘target’ population is using detergents in India. 2) India has perhaps the most diverse product range of detergents. 3) The total annual consumption of detergents in India holds a retail value of billions of rupees.

ABOUT THE INDUSTRY
The size of the detergent market is estimated to be Rs.



References: :- www.businessgyan.com Google search engine www.hemonline.com www.henkel.com/sustainability www.gharidetergent.com/ www.hul.co.in www.economicstimes.com www.pg-india.com www.nirma.co.in

You May Also Find These Documents Helpful

  • Good Essays

    Consumer Analysis: The target market is women aged from 25 to 49 who are responsible for the cleanness at home and has upper household income. They are concerned about quality of life, thus they prefer to purchase product with high quality.…

    • 500 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Tide vs. Hammer

    • 1087 Words
    • 5 Pages

    Washing laundry has been a part of everyday people’s lives for a very long time. However, what people are struggling with now is what soap to use. In todays world the top leading companies in laundry detergent are Tide and Arm & Hammer. The laundry business is a long term industry with roots tracing back before the invention of washing machines. Both of these products have been around for a long time and both are among the industry leaders. Both advertise and compete with each other using multiple forms of media. Both of these products advertise to everybody, because everybody wants and needs their clothes washed. All washes detergents are advertised seasonally, this mean different scents and different products come out in the spring and fall. The main thing these two companies have is the fact they both have widely recognized media and advertising campaigns.…

    • 1087 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Tide vs. Generic Detergent

    • 1254 Words
    • 4 Pages

    Laundry detergent is a very necessary item and can be found in many varieties at local grocery stores. However, some brands tend to overpower others. During our team marketplace assignment we compared two different detergents at two different locations. We compared Tide and the generic brand detergent at both Harris Teeter and Food Lion. We compared the differences and similarities of each brand. We also observed the positioning, prices, promotions, and distribution of both brands. These are all factors that determine how favorable and profitable each brand is.…

    • 1254 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    A.P Bio

    • 260 Words
    • 2 Pages

    Background: Over the course scientist have conducted research and preformed experiments to examine the toxicity level of dish washing detergents. Thereby, even the simplest task of washing our dishes after meals can have an impact on the environment. The debate whether “green” or conventional detergents are environmentally safer then comes to question. Concerns about the level of toxicity in not just dish washing detergents has alarmed but also on household cleaning products has grown throughout the population over the course of time. People are worried about the effects that chemicals have on themselves and their families. While others are worried about the effects of these products in the environment. As an outcome more companies are promoting “green” dish washing detergents and household cleaning products. That now walking down the cleaning isle of the grocery store we can see so many products with labels such as eco-friendly,environmentally safe, and biodegradable. However the difference between “green” and conventional dish detergents is the active ingredients they contain.…

    • 260 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The main issue of the P&G Korea case is centered around the question of market share. P&G and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent, making the market saturated. Other than peripheral chemical changes claimed to be “improvements”, there are no major innovations to be explored for product development or diversification. Per Ansoff’s strategic opportunities matrix, P&G and Unilever are both focused on Market Penetration, working to increase their prospective shares of the Korean detergent market.…

    • 1156 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Tide Marketing Case

    • 2569 Words
    • 11 Pages

    Fifty years ago, Filipino housewives had to make do with soap flakes to clean their clothes. Soap flakes were not the perfect solution — they couldn 't remove tough stains, dulled…

    • 2569 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    P & G Market Analysis

    • 1027 Words
    • 5 Pages

    I’ve chosen to analyze the Dawn which is a dish detergent. Dawn is in competition with some of the other household care products as well which are Joy, Ivory, and Cascade. They are all in the dish detergent category but some consumers prefer one over the other. The target market for this product is anyone in the household that does the dishes, whether it be the mom, dad or teenager that does the dish washing chores. The product is position in the market to be better than some of the dish detergents that are developed by…

    • 1027 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Marketing Mix

    • 723 Words
    • 3 Pages

    I chose to do my marketing report on Xtra laundry detergent. It is interesting to me because maybe people don’t really pay attention to how much money they spend on laundry detergent. Today I will explain to you in my own words the four characteristics of each element of the marketing mix price, product, place and promotion. First is my product is called Xtra laundry detergent. I use all the time it cleans our clothes very well it gets out stains. I know this because my twins played baseball in their pants would always get grass stains and ground into in them an Xtra laundry detergent would get it out. Not only does it clean your clothes well but it comes in all different kinds of sense like the newest one warm vanilla comfort plus they have tropical passion, Mountain rain, Calypso fresh, summer fiesta, spring sunshine that’s my favorite, plus they have more freshness in every load with sent sations plus it’s safe for all washing machines including H*E and from other detergents have oxi clean in them or they come with color safe bleach. I would recommend this detergent to everyone to try and it won’t cost you an arm and a leg. So now that brings us to the price of Xtra laundry detergent. I could also include place into this I went to Wal-Mart and they have Xtra laundry detergent and the cost for it depends on the amount you are wanting you could get 75 fluid ounces for $2.73 and that could wash 50 loads of laundry or hundred and 175 fluid ounces for $5.96 and that could wash 116 loads of laundry or 250 fluid ounces for $7.98 and that washes 166 loads of laundry. Where I live we don’t have a Wal-Mart I usually by my laundry…

    • 723 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    recommendations for you to consider. To begin, we believe that Henkel should continue with the…

    • 1886 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    The toilet soaps market consist a large number of brands marketed by organized sector of the industry either nationally or regionally. Nearly 90 percent of the toilet soaps market (by weight)…

    • 2319 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Raymond Albert G. Antonio, marketing manager for the laundry and home care division for Henkel Philippines Inc., mentioned that laundry detergent bars account for 44 percent of the laundry detergent market here in the Philippines (Arceo-Dumlao, 2010). Meanwhile, Antonio’s superior, Henkel Philippines President Dr. Norman Goldberg, says, “The detergent market is a very huge market, but very competitive players are engaged in cut-throat competition. (German detergent, 2010).”…

    • 2243 Words
    • 9 Pages
    Best Essays
  • Better Essays

    Karsanbhai Patel

    • 1006 Words
    • 5 Pages

    Innovation, Creation and Foundation: It was way back in ‘60s and ‘70s, where the domestic detergent market had only premium segment, with very few players and was dominated by MNCs. It was 1969, when Karsanbhai Patel started door-to-door selling of his detergent powder, priced at an astonishing Rs. 3 per kg, when the available cheapest brand in the market was Rs. 13 per kg. It was really an innovative, quality product – with indigenous process, packaging and low-profiled marketing, which changed the habit of Indian housewives’ for washing their clothes. In a short span, Nirma created an entirely new market segment in domestic marketplace, which is, eventually the largest consumer pocket…

    • 1006 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Maggi Marketing Project

    • 4914 Words
    • 20 Pages

    The FMCG industry is volume driven and is characterised by low margins. The products are branded and backed by marketing, heavy advertising, slick packaging and strong distribution networks. The FMCG segment can be classified under the premium segment and popular segment. The premium segment caters mostly to the higher/upper middle class which is not as price sensitive apart from being brand conscious. The price sensitive popular or mass segment consists of consumers belonging mainly to the semi-urban or rural areas who are not particularly brand conscious. Products sold in the popular segment have considerably lower prices than their premium counterparts. Following are the segment-wise product details along with the major players:…

    • 4914 Words
    • 20 Pages
    Powerful Essays
  • Better Essays

    Liril case study

    • 1033 Words
    • 5 Pages

    The soap market in India is highly penetrated (98 per cent) with a multitude of brands. The market is estimated at Rs…

    • 1033 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Detergentes En Chile

    • 1711 Words
    • 7 Pages

    En Chile el mercado de los detergentes es muy competitivo. Sin embargo, es un mercado muy concentrado, en el cual Unilever, Procter & Gamble y Maritano controlan el 95,94% del mercado (según estudio Nielsen, año 2006). Unilever tiene las marcas Drive, Rinso y Omo, que en conjunto poseen una participación de mercado de un 70,77%. Procter & Gamble, con Ariel y Ace, tienen un 21,33% y, Maritano, con sus marcas, Popeye detergentes, Kop, Detersol y Neutrex, tiene un 3,84% de participación de mercado. A pesar de ser un mercado concentrado por estos tres grupos, la competencia es grande, ya que hay muchas marcas de detergentes y, como bien sabemos, es un producto que está presente en todos los hogares de chile. Es por esta razón que estos grupos buscan constantemente posibles innovaciones que puedan realizar en los productos. Es un mercado exigente, en el cual tanto la calidad del producto como su forma de presentación y uso son muy influyentes en la decisión de compra de este producto. El 95% de los detergentes que se venden en Chile son en polvo mientras el 5% son líquidos. Unilever se enfoca principalmente en vender detergentes en polvo, con Omo como marca líder, mientras que Procter & Gamble, con Ariel y ahora también Ace están apuntando a vender detergentes líquidos. Maritano tiene combinación de detergentes líquidos y en polvo. Ante esta situación, de verse enfrentados a un mercado tan exigente es que las empresas han hecho constantemente innovaciones tanto en marketing como del producto mismo. Así, por ejemplo, Omo cambió su enfoque de marketing desde un atributo del producto como era el dejar la ropa blanca, hacia un mensaje de cercanía y aprendizaje como es el “ensuciarse hace bien”. Además de haber hecho cambios en el empaque del producto para hacerlo más amigable tanto con el uso en el hogar como en el traslado y ubicación en las góndolas de los retailers. Procter, por su parte, y como mencioné, se ha…

    • 1711 Words
    • 7 Pages
    Powerful Essays