Marketing Mix

Topics: Laundry detergent, Marketing mix, Price Pages: 2 (723 words) Published: January 13, 2013


ABSTRACT You will read why you should purchase the product Xtra laundry detergent over Gain laundry detergent. By learning about the 4P’s in the marketing.

I chose to do my marketing report on Xtra laundry detergent. It is interesting to me because maybe people don’t really pay attention to how much money they spend on laundry detergent. Today I will explain to you in my own words the four characteristics of each element of the marketing mix price, product, place and promotion. First is my product is called Xtra laundry detergent. I use all the time it cleans our clothes very well it gets out stains. I know this because my twins played baseball in their pants would always get grass stains and ground into in them an Xtra laundry detergent would get it out. Not only does it clean your clothes well but it comes in all different kinds of sense like the newest one warm vanilla comfort plus they have tropical passion, Mountain rain, Calypso fresh, summer fiesta, spring sunshine that’s my favorite, plus they have more freshness in every load with sent sations plus it’s safe for all washing machines including H*E and from other detergents have oxi clean in them or they come with color safe bleach. I would recommend this detergent to everyone to try and it won’t cost you an arm and a leg. So now that brings us to the price of Xtra laundry detergent. I could also include place into this I went to Wal-Mart and they have Xtra laundry detergent and the cost for it depends on the amount you are wanting you could get 75 fluid ounces for $2.73 and that could wash 50 loads of laundry or hundred and 175 fluid ounces for $5.96 and that could wash 116 loads of laundry or 250 fluid ounces for $7.98 and that washes 166 loads of laundry. Where I live we don’t have a Wal-Mart I usually by my...
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