Table Of Techniques
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Table of persuasive techniques
Class:
Date:
It is important to remember that when you analyse persuasive language, it is not enough to simply list the speaker, writer or cartoonist’s techniques. You need to go a step further and discuss the intended effect on the audience (reader, listener or viewer). This is shown in the table below. There is space for you to add other examples as you come across them.
page x1 Persuasive technique
Effect on the audience
Alliteration
This repetition of consonants at the start of words is usually found in headlines. It can be used to add humour, create a dramatic effect, or help a particular idea to stay in the audience’s mind.
Anecdotes
Personal stories are always more engaging for the reader, listener or viewer. Anecdotes are effective because they give the writer or speaker more authority. We think they must know what they are talking about.
Asking rhetorical questions
These questions do not require an answer; they merely plant ideas in the mind of the audience and suggest a point of view in a subtle way.
Denigration of opponents
To put down the opposition and discredit their arguments is a tactic designed to get the audience on side, as if they are united with the speaker or writer against ‘the enemy’.
Emotive words and phrases (loaded words, having positive or negative connotations)
To make us feel some emotion (e.g. fear, horror, shock, anger, sympathy etc.).
Emphasising the saving of money or the low cost of something In using this technique, the speaker or writer is appealing to our desire to save money, make money or get a bargain. Headline and pictures
To capture the attention of the reader; to emphasise certain points.
Information selected—details included or omitted
To influence the audience to think or feel in a certain way. Mentioning children or pets
Appealing to the audience’s love of children and pets and desire to protect them.
Mentioning that something is modern or
Template
Table of persuasive techniques
Class:
Date:
It is important to remember that when you analyse persuasive language, it is not enough to simply list the speaker, writer or cartoonist’s techniques. You need to go a step further and discuss the intended effect on the audience (reader, listener or viewer). This is shown in the table below. There is space for you to add other examples as you come across them.
page x1 Persuasive technique
Effect on the audience
Alliteration
This repetition of consonants at the start of words is usually found in headlines. It can be used to add humour, create a dramatic effect, or help a particular idea to stay in the audience’s mind.
Anecdotes
Personal stories are always more engaging for the reader, listener or viewer. Anecdotes are effective because they give the writer or speaker more authority. We think they must know what they are talking about.
Asking rhetorical questions
These questions do not require an answer; they merely plant ideas in the mind of the audience and suggest a point of view in a subtle way.
Denigration of opponents
To put down the opposition and discredit their arguments is a tactic designed to get the audience on side, as if they are united with the speaker or writer against ‘the enemy’.
Emotive words and phrases (loaded words, having positive or negative connotations)
To make us feel some emotion (e.g. fear, horror, shock, anger, sympathy etc.).
Emphasising the saving of money or the low cost of something In using this technique, the speaker or writer is appealing to our desire to save money, make money or get a bargain. Headline and pictures
To capture the attention of the reader; to emphasise certain points.
Information selected—details included or omitted
To influence the audience to think or feel in a certain way. Mentioning children or pets
Appealing to the audience’s love of children and pets and desire to protect them.
Mentioning that something is modern or