Stone Carving: Australia's Mining Advertising Campaign

Story telling advertising is the relationship among relevant stories told to meticulous brands or campaigns in advertising. Since story telling have been a resemblance feature to humans since the stone ages “Stone Carving “ , it is now used in advertising to deliver a coinciding parallel that would engage and interact the audience with the advertised brand. It uses unique contents that allow a supplement of emotional acceptance and intellectual thinking to the viewers. Australia’s mining story telling advertisement is a mere example of this criteria.

Australia’s mining advertising campaign is a well structured Transmedia which delivered a message through multiple podiums using multiple layers of its principles. It used different cultural
Franchises can exploit both real-world and digital experiences. These extensions often lead to fan behaviors of capturing and cataloging the many disparate elements. {Caddel, 2009, December 15) Dr Paul Craven reveals how Australia mining is helping shelter and raise this country's most expensive natural resource, our children. Xstrata Coal financially aided John Hunter Children's Hospital in order to achieve a vigorous child care unit. Saving thousands of children and babies in critical life threatening condition then watching them grow is a semi fictional belief or in other words, a miraculous
Happiness is created from Trust, Choice and Freedom. Campaigns are able to create happiness when they help us tell stories of trust, stories of choice and stories of freedom. {Lightowler, 2012. February 26} Recalling the story telling videos, the clarity and precision of the videos conveyed that the mining industry is a fulfilling and enlightening career for the ambitious. It delivered a message that delivers a sense of “mining can fix your life “and that it’s a place for professional to breathe in the outback with an enjoyable