Extra Gum Gum Wrappers Commercial

When creating advertisements, companies work hard to find a way to catch their viewers’ attentions. Whether it be by making a viewer laugh, cry, or even just by providing facts, the company always has a purpose in creating the advertisement. In a new commercial by Extra Gum, viewers’ emotions are on the rise, as the commercial illustrates a love story built on their gum wrappers. The company uses a dramatic tone, pathos, and repetition to emphasize the importance that their gum wrappers played in this story. Throughout the commercial, the company is appealing to young couples. In the beginning of the commercial, the setting is at a high school. The commercial goes through the awkward moments that many teenagers experience when dating. This section is directed towards teenagers, as they will be able to relate because they are experiencing it right now. As the commercial continues, a new audience is being brought in. The couple continues to grow together and experience the good times and bad together. In the end, they even become engaged. This can appeal to young couples who are starting out their lives together. These young couples will be able to relate to the scenes that are shown. One of the scenes
This keeps viewers intrigued and wanting to watch to see what each of the images are. By showing a second of the unfinished drawing, viewers are still able to tell what is happening, and what the man is drawing on. The importance of the drawing being on the gum wrapper is shown because the man is drawing on the wrappers each time they share a piece of gum with each other. This also illustrates the importance of each moment that is being illustrated. At the end of the commercial, each of these moments are replayed when the image is finally revealed. By having them on gum wrappers, viewers are able to see the impact that Extra gum can have on a