Special Interest Tourism

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Introduction to the Essay Darjeeling tea is like ‘’champagne and Bordeaux in France’’. Tea has existed in Darjeeling since the British Raj and tea tourism for tea lovers gives the tea lovers a perfect opportunities to learn what so unique about staying in the tea plantations, knowing about the history and commercial importance. This report includes detailed study on tea tourism in Darjeeling, different types of tea, advantages and disadvantages of tea tourism. Special Interest Tourism Tourists looking for products that will fulfil their particular need are the special interest tourists referred to as ``niche market.’’. Brotherton and Himmetoglu (1997) suggest that people who decide to take such holidays are people, who already have an interest in a specific activity as a`` dabbler, an enthusiast, an expert or a fanatic.’’ Though the market is small, it attracts high yielding tourists to capitalise on that particular activity and destination of interest and to develop and promote the growth of the targeted tourism product. The desire to explore new places and the authenticity of the products motivates the holiday makers to belong to the “special club’’ during the duration of their stay. However, (Wheeler 1997) points out that then volume of alternate tourist or special interest tourists is much lower compared to mass tourism causing problems in the development of tourism industry. Critics like (Butler1990; Stear1994; Craik 1995;Weavrer&Opperman 1999) say that the growing impact of special interest tourism is costly to deliver and issues concerning planning, implementing and development may require ‘’reinvention’, causing a threat to the social, cultural, economical and environmental issues. Read (1980 Cited in Hall &Weiler1992) suggest that ‘’ SIT or real travel consists of four major elements – Rewarding, enriching, adventuresome


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