Tutor: Angela Callanan
Special interest tourism
This report is going to discuss 3 different types of specialist tourism; it will look at the product differentiation and tourist type, Assess the contribution of tourism trends, factors and shifts in holiday interests to special interest tourist development.
“Special interest tourism may be defined as a form of tourism which involves consumers whose holiday choice is inspired by specific motivations and whose level of satisfaction is determined by the experience they pursue.”
2.1 Pink Tourism
Pink tourism is a form of niche tourism; it is also known and LGBT and is marketed towards the gay, lesbian, bi sexual and transgender (LGBT) demographic of people. The purpose of this type of tourism sector has been developed as it was seen that the gay community were open about their sexual orientation during their day to day living but when they travelled on holiday they felt less open and more discreet about their sexual orientation, in fear of homophobic people and possible violence towards them. The aim for this niche market is to find destinations, accommodations and travel services that are willing to attract this market type, making them LGBT friendly destinations. Existing studies suggest that gay and lesbian tourists share much in common with tourists in the straight community. As such, it is argued that travel motivations like relaxation, escape, freedom, social interaction, prestige, ego-enhancement, and self-fulfillment are equally important to the LGBT tourist as they are to the mainstream market.
2.1.1 Current provision
All major travel companies in the industry have become aware of the substantial money generated by this niche market, also known as the “pink pound” or “pink dollar”. According to 2000 travel university report, 10% of international tourists were of the LGBT category, accounting for more than 70
Bibliography: Books (Clift and Forrest, 1999; Hughes et al., 1997, 2006; Pritchard et al., 2000). Journals All the Rage: The Story of Gay Visibility in America by Suzanna Danuta Walters; University of Chicago Press, 2003 Gay and Lesbian Tourism: The Essential Guide for Marketing by Jeff Guaracino; Butterworth-Heinemann, 2007 Internet http://www.tourism-master.nl/2013/01/22/the-lgbt-tourism-market-its-quest-for-more-heterogeneity http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_globalreportlgbttourism_lw_eng.pdf