Top-Rated Free Essay

Special Interest Tourism

Good Essays
Topics: Tourism
Assessment 1: Explore the significance of special interest tourism as part of the tourism product of a destination of your choice.
According to Read (1980), in Hall and Weiler (1992), the conceptualization of the term ‘Special Interest Tourism’ (SIT) emerged during the 1980s and can be seen as the predecessor of ‘Niche Tourism’. Early discussion of SIT set the context for the development of niche tourism markets, and was seen to be a prime force associated with the expansion of tourism and the motivation around which tourist activity was planned and advanced. It marked the move from tourism as a commodified, mainstream offering to one that was more specialized and unique. Initially SIT products were seen to focus on relatively homogeneous groups of consumers such as eco or cultural tourists and were compared to Stebbins’ (1982) specialized, serious leisure consumers. However, what began to emerge in academic debate was that there existed another softer end of the spectrum often linked to individual operators’ expertise within that special interest field and desire to tap the latent consumer demand for that niche market. This ‘casual’ end of the spectrum Stebbins (1982) points out as still being in the majority and is seen as pursuing a ‘relatively short-lived pleasurable activity requiring little or no special training to enjoy it’ (Stebbins, 1982, in Bartram, 2001, p.5).Trauer (2006) observes how the growth of the SIT sector is said to reflect the diversity of interests of contemporary society –increasing concerns for the conservation of the environment; the desire for self-improvement; personal fulfillment and new experiences and the thirst for knowledge. The significance of the market is illustrated by the fact that ‘a remarkable 81% of US adults who travelled in the past year or 118 million are considered historic/cultural travelers’ (Keefe, 2002, in McKercher and Chan, 2005, p.1). Furthermore SIT tourists are seen to be higher yield than other tourists staying longer, spending more and participating in more activities. Morgan and Pritchard (1999) highlight how SIT serves to indicate qualitative differences from those of mass tourism, promoting tourism that is more socially responsible and community focused.
Difficulties arise in academic debate when trying to define SIT. Hall and Weiler in their original work propose SIT to occur when ‘travelers’ motivation and decision-making are primarily determined by a particular special interest,’ (Hall and Weiler, 1992, p.5).
Further definitions (Swarbrooke and Horner, 1999; Derrett, 2001) expand this to characterize SIT as: * Motivated by a desire to engage in new or existing interests in a novel or familiar location; * The opposite of mass tourism; * Tourism undertaken for a specific or distinct reason; and * Having emerged because of the desire to deliver a more sustainable tourism product.
Douglas et al. (2001) expand this debate to define the characteristics of SIT as ‘flexible delivery, market segmentation and advances in technology affecting management and distribution’. Similarly, when settings SIT in a broader tourism framework Brotherton and Himmetoglu’s (1997) work proposes a ‘Tourism Interest Continuum’. This emerges through increased travel experience, resulting in a maturity of the tourist life cycle from safe to more experimental and adventurous forms of tourism activity, enabling the tourist to seek self-prestige and self enhancement. Their work sought to refine SIT theory from the global/macro to the local/micro also focusing on levels of involvement. This motivational approach is also apparent in the various typologies that have emerged from other SIT studies. Trauer (2006) also raises an interesting area for discussion, examining how various special interest segments (e.g., sport, rural, event and adventure) can merge with other SIT categories. For example, although sport, rural, event and adventure tourism can be seen to be distinctive segments, a challenging mountain bike championship held in a mountainous region can be seen to cross all four SIT segments.
There is little published work that realizes that the individual segments are not mutually exclusive and often there is an overlap (Hall, 2003).
McKercher and Chan (2005) challenge previous research asking the question ‘How important is SIT?’ They argue that tourists participate in a wide variety of activities at a destination which are often secondary to their reason for travel. For example, tourists who visit a museum as part of their tourism experience are not necessarily cultural tourists. Their visit could be only to the museum shop and/or cafe or as part of a wider tour of the destination. They argue that the interest shown in SIT rarely translates into strong commercial opportunities, and often activities are periphery to the destination. Further research is needed to confirm their assumptions. However, what is apparent is that research into SIT has set the context for discussing niche tourism products that are part of a wider, multi product offering at the destination. For single product destinations this can be seen as a core activity and for a smaller, focused group forms the special interest and sole motivation to visit the destination.
As basic conclusion, in my point of view. I think the issue of explore the significance of special interest tourism as part of the tourism product of a destination of your choice is very interesting, as you can see I have been reading articles on the history and the different ideas on the subject. I have basically the conclusion that the special interest tourism is predecessor of niche tourism.
References:
* Brotherton, B., and Himmetoglu, B., (1997). Beyond destinations: Special interest tourism. Anatolia: An International Journal of Tourism and Hospitality Research, 8(3), pp. 11-30. * Derrett, R., (2001). Special interest tourism: Starting with the individual. In: Douglas, N., Douglas, N., and Derret, R. (Eds.). (2001) Special Interest Tourism.Brisbane: Wiley, pp.1-28. * Keefe, C., (2002). Travelers Who Love History and Culture Spend More and Stay Longer than Average Tourists. * McKercher, B., and Chan, A., (2005). How special is special interest tourism? Journal of Travel Research, 44(1), pp. 21-31. * Trauer, B., (2006). Conceptualizing special interest tourism - frameworks for analysis. Tourism Management, 27(2), pp. 183-200

Alberto Pérez López, Erasmus Student. S1209991// Thank you very much for pay me attention.

References: * Brotherton, B., and Himmetoglu, B., (1997). Beyond destinations: Special interest tourism. Anatolia: An International Journal of Tourism and Hospitality Research, 8(3), pp. 11-30. * Derrett, R., (2001). Special interest tourism: Starting with the individual. In: Douglas, N., Douglas, N., and Derret, R. (Eds.). (2001) Special Interest Tourism.Brisbane: Wiley, pp.1-28. * Keefe, C., (2002). Travelers Who Love History and Culture Spend More and Stay Longer than Average Tourists. * McKercher, B., and Chan, A., (2005). How special is special interest tourism? Journal of Travel Research, 44(1), pp. 21-31. * Trauer, B., (2006). Conceptualizing special interest tourism - frameworks for analysis. Tourism Management, 27(2), pp. 183-200 Alberto Pérez López, Erasmus Student. S1209991// Thank you very much for pay me attention.

You May Also Find These Documents Helpful

  • Good Essays

    Special Interest Tourism

    • 991 Words
    • 3 Pages

    Introduction of Special Interest Tourism The tourism industry has changed over the years along with the socio-economic situations in many countries. Therefore, tourism markets that were popular twenty years ago are now in deterioration as travellers look for some kind of fulfilment and meaning at the destination. Special interest tourism (SIT) can be defined as a form of tourism that provides an enriching experience that is of special interest to visitors in addition to other leisure activities…

    • 991 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Special Interest Tourism

    • 4520 Words
    • 19 Pages

    Darjeeling since the British Raj and tea tourism for tea lovers gives the tea lovers a perfect opportunities to learn what so unique about staying in the tea plantations, knowing about the history and commercial importance. This report includes detailed study on tea tourism in Darjeeling, different types of tea, advantages and disadvantages of tea tourism. Special Interest Tourism Tourists looking for products that will fulfil their particular need are the special interest tourists referred to as ``niche market…

    • 4520 Words
    • 19 Pages
    Best Essays
  • Satisfactory Essays

    Special Interest Tourism

    • 265 Words
    • 2 Pages

    Special Interest Tourism This course aims to develop your ability to manage different types of travel products, with a particular focus on special interest tourism. Builds an understanding of opportunities in such things as business tourism, festival tourism, cultural tourism, environmental tourism, senior tourism, food and wine tourism and much more. Lesson Structure There are 10 lessons in this course: 1. Sectors of the Tourism Industry 2. Types of Tourism 3. Accommodation…

    • 265 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Special Interest Tourism Lynsey Bone Tutor: Angela Callanan Word count: Special interest tourism 1.0 Introduction This report is going to discuss 3 different types of specialist tourism; it will look at the product differentiation and tourist type, Assess the contribution of tourism trends, factors and shifts in holiday interests to special interest tourist development. “Special interest tourism may be defined as a form of tourism which involves consumers whose holiday choice is inspired…

    • 822 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Unit 13: Special Interest Tourism M1/ Development of Educational Tourism Explain how two relationships between special interests and tourism have developed Educational tourism is used by schools and colleges or any institution to allow student to go on trips, theses trips will only be for education purpose. It can be linked to a course in order to know more about certain things and acquire knowledge on different visits made to a museum for example, which will help student to learn about different…

    • 1815 Words
    • 8 Pages
    Good Essays
  • Better Essays

    Special Interest

    • 1308 Words
    • 6 Pages

    Special Interests ____________ ____________ POL 110: United States Government November 29, 2012 Under Article I, Section I of the Bill of Rights, the Framers created a Congress, consisting of a Senate and a House of Representatives, that has the authority to make legislative decisions for our United States government. Congress has the power to make laws , declare war , raise and provide public money and oversee its proper expenditure, impeach and try federal officers, approve presidential…

    • 1308 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Special Interest Groups

    • 678 Words
    • 3 Pages

    Special Interest Groups Special interest groups although, a definite element in today 's politics seem to pollute political water ways with unjust policies and excessive spending. An interest group is more or less an organized group of individuals that seek political advantages through lobbyist tactics. Although, special interest groups can be righteous it is becoming more and more rare to find an honest group despite an increasing number of groups. With nearly thousands of different groups with…

    • 678 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Special interest groups are organized groups of people or businesses that share common viewpoints or policy goals that they promote through the political process. They come in all different types and sizes and represent just about every issue found within the political spectrum. Some groups, like Americans For Prosperity (AFP) with strong ties to the Tea Party and backed by billionaires David and Charles Koch, seek an economic advantage. Contrastly, “citizen groups”, such as environmental protection…

    • 2381 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Roles of Special Interest Groups AJS/552 October 13, 2014 Roger Long Roles of Special Interest Groups Today women have more rights than they have ever had, but it came at a price. Over 40 years ago a case brought before the U.S. Supreme Court laid the foundation for women who wanted to have a choice, this choice was abortion. The famous case Roe v. Wade paved the path for women all over the United States to make their choice in the matter of pregnancy. However, there have been several…

    • 1488 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Special Interest Group Research Paper: Interest groups are one important mechanism through which citizens in the United States make their ideas, needs, and views known to elected officials. Citizens can usually find an interest group that focuses on their concerns, no matter how specialized they may be. An interest group is an organization of people with similar policy goals that tries to influence the political process to try to achieve those goals. In doing so, interest groups try to influence…

    • 687 Words
    • 3 Pages
    Good Essays