Rural Tourism
WHISTLING WOODS TOURS AND TRAVELS
‘RURAL INDIA…Pure. Natural. Unspoiled.
The way life should be…’
About Rural Tourism
Villages are abundant in refreshing greenery, openness, fresh natural airs, pastoral beauty, and touching and winsome rustic simplicity. Far away from the hustle and bustle of congested cities’ life, and polluted air & ambience, villages offer fresh comforting breezes, lavish openness, and pleasant & soothing solitude. Thus, the village tourism is an expedient means of spending your holidays peacefully, in solitude, or in interacting with candid villagers.
‘Rural Tourism’ covers “a range of activities provided by farmers and rural people to attract tourists to their area in order to generate extra income for their business.”
Any form of tourism that showcases the rural life, art, culture and heritage at rural locations, thereby benefiting the local community economically and socially as well as enabling interaction between the tourists and the locals for a more enriching tourism experience can be termed as rural tourism. Rural tourism is essentially an activity which takes place in the countryside. It is multi-faceted and may entail farm/agricultural tourism, cultural tourism, nature tourism, adventure tourism, and eco-tourism.
Segmentation and Target Market Selection
Tourists carry different images of their destinations, and their motives to go there vary. They are heterogeneous in nature.
Hence, we have basically divided the entire market into Rural and Urban Population of India and have mainly targeted the Upper Middle Class and the Affluent Class customers of the urban areas.
The reason for targeting this segment was that these classes of people usually go for holidays to hill stations, beaches or to foreign destinations.
Hence we have something new and distinct to offer them, a holiday in a village offering them a overall new experience far away from the hustle and bustle of congested cities’ life, and polluted air & ambience,
‘RURAL INDIA…Pure. Natural. Unspoiled.
The way life should be…’
About Rural Tourism
Villages are abundant in refreshing greenery, openness, fresh natural airs, pastoral beauty, and touching and winsome rustic simplicity. Far away from the hustle and bustle of congested cities’ life, and polluted air & ambience, villages offer fresh comforting breezes, lavish openness, and pleasant & soothing solitude. Thus, the village tourism is an expedient means of spending your holidays peacefully, in solitude, or in interacting with candid villagers.
‘Rural Tourism’ covers “a range of activities provided by farmers and rural people to attract tourists to their area in order to generate extra income for their business.”
Any form of tourism that showcases the rural life, art, culture and heritage at rural locations, thereby benefiting the local community economically and socially as well as enabling interaction between the tourists and the locals for a more enriching tourism experience can be termed as rural tourism. Rural tourism is essentially an activity which takes place in the countryside. It is multi-faceted and may entail farm/agricultural tourism, cultural tourism, nature tourism, adventure tourism, and eco-tourism.
Segmentation and Target Market Selection
Tourists carry different images of their destinations, and their motives to go there vary. They are heterogeneous in nature.
Hence, we have basically divided the entire market into Rural and Urban Population of India and have mainly targeted the Upper Middle Class and the Affluent Class customers of the urban areas.
The reason for targeting this segment was that these classes of people usually go for holidays to hill stations, beaches or to foreign destinations.
Hence we have something new and distinct to offer them, a holiday in a village offering them a overall new experience far away from the hustle and bustle of congested cities’ life, and polluted air & ambience,
Bibliography: Websites: www.Incredibleindia.org www.livemint.com www.agritourism.com Book Referred: Marketing Management, 13th edition, by Philip Kotler and Kevin Keller, -Published by Prentice Hall, Publishing Date: Feb 25, 2008