Skyy Vodka
Introduction
As the #1 domestically made US vodka, Skyy Vodka’s mission is to provide a premium vodka with the purest, smoothest taste with less impurities than any other vodka. Skyy Vodka is the number one choice of bartenders for the ultimate mix of style and taste. While Smirnoff and Absolut continue to lead in market share, we want to differentiate Skyy among these competitors by emphasizing both of these attributes. We plan to reposition the brand as a “step up” from all other vodka. We aim to highlight the smooth, stylish, and sophisticated features of Skyy Vodka and make it the spirit-of-choice among young professionals.
In its distinctive blue bottle, Skyy comes in six different vodka flavors, offering a taste to satisfy every …show more content…
The Company forged a partnership with Gruppo Campari, one of the top ten spirit companies in the world, which helped expand the brand name and its future success.
2. Targeting
Skyy Vodka is known as a “brand high above others” It is stylish and fashionable. Targets young professionals and studies also show that 40% of the total sales are from underage drinkers.
3. Demographic Profile
The age band that Skyy Vodka targets is easily shown in its ads. Skyy vodka uses a distilling process that eliminates toxins, which results in a cleaner vodka that makes the morning after hangover less painful. This appeals to the demographic of the young male or female, looking to go out and have a good time, but will not have to worry about the morning after. Popular in high end, hip clubs in cities that attract the young night partier. Social class would entail a large age group. The advertisements provide a fresh sexy look to vodka, with a futuristic look, which Skyy is trying to show. The Ultra-premium vodka has a commitment to move forward into the future. The ultimate vodka and the perfect mixer. Hosts parties with celebrities such as Justin Timberlake, Alyssa Milano, and Eva Longoria. Themed parties such as Playboy, Maxim, The MLB All-Star game, InStyle, and ESPN. These attract the young jetsetter and trendy club …show more content…
The vodka itself is made from locally grain wheat and well water from Athens. It has a smooth, light licorice taste. Absolut currently sells 14 different kinds of flavors including vanilla, citron, ruby red, etc and the price of a 750ml bottle is about $30. Their most power strength is the creativities and ideas put into the design of the bottles. Absolut’s popularity is mostly derived from its ad campaign, using the famous Absolut bottle. Since the 1980s, Absolut has come up with more than 1500 ads and bottle designs, using modern art, and increased its awareness as a “modern drink”. According to Reuters, Absolut Vodka has increased growth by 7% and now holds 11% of market share in the
As the #1 domestically made US vodka, Skyy Vodka’s mission is to provide a premium vodka with the purest, smoothest taste with less impurities than any other vodka. Skyy Vodka is the number one choice of bartenders for the ultimate mix of style and taste. While Smirnoff and Absolut continue to lead in market share, we want to differentiate Skyy among these competitors by emphasizing both of these attributes. We plan to reposition the brand as a “step up” from all other vodka. We aim to highlight the smooth, stylish, and sophisticated features of Skyy Vodka and make it the spirit-of-choice among young professionals.
In its distinctive blue bottle, Skyy comes in six different vodka flavors, offering a taste to satisfy every …show more content…
The Company forged a partnership with Gruppo Campari, one of the top ten spirit companies in the world, which helped expand the brand name and its future success.
2. Targeting
Skyy Vodka is known as a “brand high above others” It is stylish and fashionable. Targets young professionals and studies also show that 40% of the total sales are from underage drinkers.
3. Demographic Profile
The age band that Skyy Vodka targets is easily shown in its ads. Skyy vodka uses a distilling process that eliminates toxins, which results in a cleaner vodka that makes the morning after hangover less painful. This appeals to the demographic of the young male or female, looking to go out and have a good time, but will not have to worry about the morning after. Popular in high end, hip clubs in cities that attract the young night partier. Social class would entail a large age group. The advertisements provide a fresh sexy look to vodka, with a futuristic look, which Skyy is trying to show. The Ultra-premium vodka has a commitment to move forward into the future. The ultimate vodka and the perfect mixer. Hosts parties with celebrities such as Justin Timberlake, Alyssa Milano, and Eva Longoria. Themed parties such as Playboy, Maxim, The MLB All-Star game, InStyle, and ESPN. These attract the young jetsetter and trendy club …show more content…
The vodka itself is made from locally grain wheat and well water from Athens. It has a smooth, light licorice taste. Absolut currently sells 14 different kinds of flavors including vanilla, citron, ruby red, etc and the price of a 750ml bottle is about $30. Their most power strength is the creativities and ideas put into the design of the bottles. Absolut’s popularity is mostly derived from its ad campaign, using the famous Absolut bottle. Since the 1980s, Absolut has come up with more than 1500 ads and bottle designs, using modern art, and increased its awareness as a “modern drink”. According to Reuters, Absolut Vodka has increased growth by 7% and now holds 11% of market share in the