Analysis of Nigeria bottling company value chain.
CASE STUDY: ANALYSIS OF NIGERIA BOTTLING COMPANY VALUE CHAIN BOTTLER OF COCA COLA PRODUCT.
Nigeria bottling company produce, sell and distribute a range of non-alcoholic beverages including four of the world’s best selling brands: Coca-Cola, Coca-Cola light, Fanta and Sprite.
In addition, nbc product portfolio includes a variety of other sparkling and still beverages including:
- fruit juice drinks
- premium table water
Nbc aim is to offer consumers a choice of beverages that meet the highest quality standards.
Key Bottler of The Coca-Cola Company
Coca-Cola Hellenic Group is one of the 300 bottling partners that make up the Coca-Cola System, the largest beverage distribution system in the world. The activities of Nigerian Bottling Company Ltd play a strategically important role within the System.
In Nigeria, the Coca-Cola System comprises the Nigeria Bottling Company Ltd and Coca-Cola Nigeria Limited, a subsidiary of The Coca-Cola Company.
Coca-Cola Nigeria Limited is responsible for the strategic marketing, brand management, packaging strategy, consumer promotion, advertising, public relations and market research.
Nigerian Bottling Company Ltd purchases the concentrates, beverage bases and syrups for producing drinks according to the franchise agreement with The Coca-Cola Company.In addition, They are responsible for the distribution and merchandising of products, key account management, implementation of promotions and product distribution all over the Nigeria. NBC carries out corporate social responsibility programmes, consumer services and public relations
In addition, nbc product portfolio includes a variety of other sparkling and still beverages including fruit juice drinks and premium table water. nbc aim is to offer consumers a choice of beverages that meet the highest quality standards.
They work closely with there partner, The Coca-Cola Company, using their respective skills and assets to serve
Nigeria bottling company produce, sell and distribute a range of non-alcoholic beverages including four of the world’s best selling brands: Coca-Cola, Coca-Cola light, Fanta and Sprite.
In addition, nbc product portfolio includes a variety of other sparkling and still beverages including:
- fruit juice drinks
- premium table water
Nbc aim is to offer consumers a choice of beverages that meet the highest quality standards.
Key Bottler of The Coca-Cola Company
Coca-Cola Hellenic Group is one of the 300 bottling partners that make up the Coca-Cola System, the largest beverage distribution system in the world. The activities of Nigerian Bottling Company Ltd play a strategically important role within the System.
In Nigeria, the Coca-Cola System comprises the Nigeria Bottling Company Ltd and Coca-Cola Nigeria Limited, a subsidiary of The Coca-Cola Company.
Coca-Cola Nigeria Limited is responsible for the strategic marketing, brand management, packaging strategy, consumer promotion, advertising, public relations and market research.
Nigerian Bottling Company Ltd purchases the concentrates, beverage bases and syrups for producing drinks according to the franchise agreement with The Coca-Cola Company.In addition, They are responsible for the distribution and merchandising of products, key account management, implementation of promotions and product distribution all over the Nigeria. NBC carries out corporate social responsibility programmes, consumer services and public relations
In addition, nbc product portfolio includes a variety of other sparkling and still beverages including fruit juice drinks and premium table water. nbc aim is to offer consumers a choice of beverages that meet the highest quality standards.
They work closely with there partner, The Coca-Cola Company, using their respective skills and assets to serve