Victoria Bitter Swot Analysis

VB Background on Company Known as one Australia’s favrouite full strength beer, Victroia Bitter or ‘VB’ has preluded to become Australia’s Blue Collar beer, or ‘the tradies beer’. Victoria Bitter is a part of the ‘foster’s group’ which is the leading aclohol company in Australia and the Pacific. Dating back to the 1890s, Style: full strength bitter lager
Alcohol: 4.6%
Carbs: 3 grams/100mL
Energy: 165 kilojoules/100mL; 39 calories/100mL
Standard drinks: 1.4 per 375mL, 2.8 per 750mL
Available: on tap, 250mL, 375mL and 750mL bottles and 375mL cans Get the VB tone for powerpoint ‘VB adapts to changes in the environment’ is an article designed to evoke the adpatable company that which ‘VB’ is. The article demonstrates the changing market, portraying how the average aussie bloke (VB’s
Yet is not usually available in bars and club’s to appeal to the younger market. This escalating trend of Bar’s and clubs becoming the main source of buying from customers, potentially the beer market is becoming less available and less appealing to the younger market, spirits and such are increasinlgly becoming the main choice for the majority of today’s alcoholic drinkers. ‘insert some evidence here’ The GFC has also become an issue in regards to “VB”, AsMost companies have been dramatically affected by VB has had a dramatic decrease in sales. Due to lower wages and general money problems, society has been forced to discipline their money spending and become less able to buy menial wants such as alcoholic bevarges. During this time people may have to spend that ‘Friday night’ at home rather then going out and spending their money on alcohol. This has taken a great toll on VB thus have less customers and less money spent on beer. But the GFC has not been the only changing impact on