Scottish Golf Marketing
Scottish Golf Tourism Market Analysis
Report to Scottish Enterprise
June 2009
Scottish Golf Tourism Market Analysis Report to Scottish Enterprise
Contents
1: Introduction ....................................................................................................................... 1 2: Economic impact of golf tourism ..................................................................................... 5 3: Golf tourism product....................................................................................................... 17 4: Profile of visitors and key markets ................................................................................ 28 5: Golf tourism development .............................................................................................. …show more content…
Recent investments have included the Castle Course at St Andrews, Carrick Golf and Spa at Loch Lomond, Machrihanish Dunes, Castle Stuart, Fairmont’s re-design of their two golf courses, redevelopment of Turnberry Resort, the opening of the Renaissance Club at Archerfield an the imminent opening of the Rowallan Castle development. Together this represents nearly £250 million of investment committed over the last couple of years alone. Other major developments are planned such as the Trump development at the Menie estate and the Paul Lawrie designed course at Blairs Estate in Aberdeenshire. The significant value of these types of investment has and will continue to generate employment and GVA in Scotland. As importantly, it helps to raise the quality of Scotland’s golf product and enhances the country’s reputation for fine courses. While ultimately this will be expected to increase the number of golf visitors (and therefore expenditure and economic activity), it also raises the importance of capturing the expenditure of overseas members of golf clubs that are not captured through the current approach. As part of improving our knowledge of the size and profile of the market, we suggest that future surveys of golf tourists and courses should capture data on these numbers. Future development of golf …show more content…
This type of visitor makes an important contribution to golf tourism in Scotland. Scotland regularly hosts the Open Championships and welcomes the Ryder Cup to Gleneagles in 2014. Both of these events generate significant economic impact. In addition, we also need to take into account events such as the Johnnie Walker Championship at Gleneagles, the Scottish Open at Loch Lomond, the Senior British Open and the British Women’s Open. Table 2-4 shows the major golf events that have been held in Scotland over the last four years for which attendance numbers for at least one year are
Report to Scottish Enterprise
June 2009
Scottish Golf Tourism Market Analysis Report to Scottish Enterprise
Contents
1: Introduction ....................................................................................................................... 1 2: Economic impact of golf tourism ..................................................................................... 5 3: Golf tourism product....................................................................................................... 17 4: Profile of visitors and key markets ................................................................................ 28 5: Golf tourism development .............................................................................................. …show more content…
Recent investments have included the Castle Course at St Andrews, Carrick Golf and Spa at Loch Lomond, Machrihanish Dunes, Castle Stuart, Fairmont’s re-design of their two golf courses, redevelopment of Turnberry Resort, the opening of the Renaissance Club at Archerfield an the imminent opening of the Rowallan Castle development. Together this represents nearly £250 million of investment committed over the last couple of years alone. Other major developments are planned such as the Trump development at the Menie estate and the Paul Lawrie designed course at Blairs Estate in Aberdeenshire. The significant value of these types of investment has and will continue to generate employment and GVA in Scotland. As importantly, it helps to raise the quality of Scotland’s golf product and enhances the country’s reputation for fine courses. While ultimately this will be expected to increase the number of golf visitors (and therefore expenditure and economic activity), it also raises the importance of capturing the expenditure of overseas members of golf clubs that are not captured through the current approach. As part of improving our knowledge of the size and profile of the market, we suggest that future surveys of golf tourists and courses should capture data on these numbers. Future development of golf …show more content…
This type of visitor makes an important contribution to golf tourism in Scotland. Scotland regularly hosts the Open Championships and welcomes the Ryder Cup to Gleneagles in 2014. Both of these events generate significant economic impact. In addition, we also need to take into account events such as the Johnnie Walker Championship at Gleneagles, the Scottish Open at Loch Lomond, the Senior British Open and the British Women’s Open. Table 2-4 shows the major golf events that have been held in Scotland over the last four years for which attendance numbers for at least one year are