Global Tourism and Technology Sectors, Swot Analysis
GLOBAL SWOT ANALYSIS
A report produced for TOUREG Project, Deliverable D.2.1 by the Department of Tourism Management of the Alexander Technological Educational Institute of Thessaloniki, Greece and the Technical University of Crete, Greece
Research Team, A.T.E.I Thessalonikis
Spyridon Avdimiotis, MBA Christina Bonarou, PhD Athanasios Dermetzopoulos, MSc Ioannis Karamanidis, PhD Thomas Mavrodontis, PhD
Research Team, T.U.C.
Vassilios Kelessidis Elisavet Kalonaki
October 2009
CONTENTS
Contents
1. 2. 3. 4. 4.1 4.2 5. 6. 7. 7.1 7.2 8. 9. 9.1 9.2 9.3 9.4 9.5 9.6 10. Executive Summary ..........................................................................................6 Introduction......................................................................................................16 A brief history of tourism..................................................................................18 The economic evolution of tourism..................................................................19 The Fordist concept .....................................................................................19 Post- Fordism ..............................................................................................21 Destination’s stakeholders and their directions ...............................................22 The global tourism and hospitality industry .....................................................24 Geographical tourism flows and seasonal concentration ................................30 Geographical tourism flows .........................................................................31 Tourism seasonal concentration..................................................................34 Tourism demand trends ..................................................................................37 Innovation trends on Information and Communication Technologies .............44 ICT
A report produced for TOUREG Project, Deliverable D.2.1 by the Department of Tourism Management of the Alexander Technological Educational Institute of Thessaloniki, Greece and the Technical University of Crete, Greece
Research Team, A.T.E.I Thessalonikis
Spyridon Avdimiotis, MBA Christina Bonarou, PhD Athanasios Dermetzopoulos, MSc Ioannis Karamanidis, PhD Thomas Mavrodontis, PhD
Research Team, T.U.C.
Vassilios Kelessidis Elisavet Kalonaki
October 2009
CONTENTS
Contents
1. 2. 3. 4. 4.1 4.2 5. 6. 7. 7.1 7.2 8. 9. 9.1 9.2 9.3 9.4 9.5 9.6 10. Executive Summary ..........................................................................................6 Introduction......................................................................................................16 A brief history of tourism..................................................................................18 The economic evolution of tourism..................................................................19 The Fordist concept .....................................................................................19 Post- Fordism ..............................................................................................21 Destination’s stakeholders and their directions ...............................................22 The global tourism and hospitality industry .....................................................24 Geographical tourism flows and seasonal concentration ................................30 Geographical tourism flows .........................................................................31 Tourism seasonal concentration..................................................................34 Tourism demand trends ..................................................................................37 Innovation trends on Information and Communication Technologies .............44 ICT
References: 129 Eurobank, 2008 132 OECD (2006) 136 Cole-Gomolski, B (1997a)