ESTIMATING THE ECONOMIC IMPACTS OF FESTIVALS AND EVENTS

ESTIMATING THE ECONOMIC IMPACTS OF
FESTIVALS AND EVENTS: A RESEARCH GUIDE

By Ben Janeczko, Trevor Mules and Brent Ritchie
RESEARCH REPORT

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Editors
Prof Chris Cooper
Prof Terry De Lacy
Prof Leo Jago

University of Queensland
CRC for Sustainable Tourism
CRC for Sustainable Tourism

Editor-in-Chief
Chief Executive
Director of Research

National Library of Australia Cataloguing in Publication Data
Janeczko, Ben.
Estimating the economic impacts of festivals and events : a research guide.
Bibliography.
ISBN 1 876685 35 2.
1. Festivals - Economic aspects - Australia. I. Mules, Trevor. II. Ritchie, Brent W.,
III. Cooperative Research Centre for Sustainable Tourism. IV. Title.
338.473942
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EXECUTIVE SUMMARY
Although they may have a number of other objectives, festivals and events in small regional destinations often play an important role in tourism development and thereby in economic development. In this study we review basic

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