SAMSUNG MARKETING MIX
Topics: Marketing, Marketing strategy, Smartphone, Brand / Pages: 3 (947 words) / Published: Mar 8th, 2015

EDWIN MWANGI GICHIMU 1026349
MARKETING MIX OF SAMSUNG
Samsung is a South Korean multinational company, founded by Lee Byung Chull, in the year 1938. It entered the electronics industry in the late 1960s. Since 1990s, Samsung has globalized its electronics, mainly mobile phones, which have become its major source of income. The Samsung galaxy series is one of the brand builders for Samsung and hence we will discussing the marketing mix of Samsung Galaxy.
Despite the competition from similar companies, Samsung is growing manifold globally. Samsung is a brand very common among the youth. Both, creative products and excellent service delivery provide a very personalized customer service. It presently has a strong hold on the market owing to its trusted performance in the last decade.
The reason Samsung has shot up in brand equity is the Samsung galaxy series and Android phones. Samsung Galaxy is a series of Android powered Smartphone designed, manufactured and marketed by Samsung Company. The Galaxy series are high-end Smartphone series that include the likes of Galaxy Note Series, Galaxy Tab series and Phablets, which come with added functionality of a stylus. Samsung has developed a very effective marketing strategy for its Samsung Galaxy series in order to compete effectively in the market.
PRODUCT
Samsung has a wide range of products from Televisions to washing machines and laptops. However, in the present market scenario, a major part is dominated by the Smart phone and in that, the Samsung Galaxy series. Samsung has launched a number of Smart Galaxy Series smart phones and tablets, which have been well received in the market. In fact, it can be described as among the best quality manufacturers of tablets and high-end Smartphone. By the end of 2014, Samsung has sold over 600 million cellular devices and also remains the largest manufacturer of Android driven devices covering 36% of the market.
To be on top Samsung comes up with a new model almost every month or

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