retail display

Topics: Retailing / Pages: 18 (5045 words) / Published: Apr 26th, 2014
Retail Display
Effect of signage and digital display on consumer Behavior

Submitted By: Guided By:
V.Anusha Prof. Hardeep Singh
Roll No.04
PGDM-RM
KJ Somaiya Institute Of Management Studies and Research

Table Of Contents

1. Abstract…………………………………………………………………………………………………………….....1
2. KeyWords……………………………………………………………………………………………………………..1
3. Introduction…………………………………………………………………………………………………………..2
4. Literature Review…………………………………………………………………………………………………..2
a. Retail Display……………………………………………………………………………………………………3
b. Signage……………………………………………………………………………………………………………8
c. Digital Display…………………………………………………………………………………………………10
5. Research Methodology………………………………………………………………………………………….12
6. Key Findings………………………………………………………………………………………………………..13
7. Conclusion…………………………………………………………………………………………………………..14 Abstract:
Retail is all about selling which need consumer attention. This attention can be grabbed only through attractive and creative displays. The changing display attributes of both offline and online stores are very important to analyze and bring down a store that increases foot falls for itself with attractive shelves and visual merchandising. This paper contains detailed study of various retail display methods adopted by the retailers in the industry. The various trends and innovations taking place are also covered. The paper also deals with retail display invention in the form of digital display that has become prevalent in the present times. Also the effects of various attributes such as lighting, display of products, color of the store are discussed in detail.

Keywords:
Retail Display, Digital Display, Consumer behavior, Shopper Experience, Display Merchandise, and Signages in Retail

Introduction:
Today’s consumers are



References: Ailawadi, Kusum L., J.P. Beauchamp, Naveen Donthu, Dinesh K. Gauri, and Venkatesh Shankar (2009), “Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research,” Journal of Retailing, 85 (1): 42-55. Anderson, Eric and Duncan T. Simester (2001). “Are Sales Signs Less Effective When More Products Have Them?” Marketing Science, 20 (2): 121-143. Andrews, Rick L Arnold, Mark J. and Kristy E. Reynolds (2009). “Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus,” Journal of Retailing, 85 (3): 308-320. Babin, Barry J Bakos, Yannis (2001). “The Emerging Landscape for Retail E-Commerce,” Journal of Economic Perspectives, 15 (1): 69-80. Bell, David R., Jeongwen Chian, and V Chan, Tat, Chakravarthi Narasimhan, and Qin Zhang (2008). “Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption,” Journal of Marketing Research, 45 (4): 487-498 Chan, Tat, Chakravarthi Narasimhan, and Qin Zhang (2008) Childers, Terry J., Christoper L. Carr, Joann Peck, and Stephen Carson (2001). “Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior,” Journal of Retailing, 77 (4): 511-536.

You May Also Find These Documents Helpful

  • Display Device and Window Display
  • Window Display
  • Group Display
  • Display: School and Corridor Curriculum Displays
  • Window Display
  • Displays in Schools
  • Display Advertising
  • flexible displays
  • Propeller Display
  • Helio Display