Unit 30 LO2
Unit 30 - Visual Merchandising in Retail
AO2 – Using Space and Access
LO2 - Know how space is used for merchandising and displaying goods
ICT Dept
Scenario
Criteria
Tasks
1
2
3
4
5
6
Assessment
Assessment Scenario
You have been chosen by a local business enterprise group to write a case study on three different businesses to demonstrate your understanding on the different techniques used by different retailers, to entice customers into retail outlets and then focus their minds on what is available.
For this section, you have been asked to:
investigate the use of sales floor space - consider the floor plans and plannograms that show the retail space usage of appropriate goods
explain how retail outlets use psychology through their visual merchandising and display techniques to encourage customers to purchase analyse how the use of space and psychology to influence customers to buy evaluate how psychological visual merchandising and display techniques influence customers to purchase a range of goods.
USE THE CORRECT TERMINOLOGY WHEN PRODUCING YOUR WORK
ICT Dept
Scenario
Criteria
Tasks
1
2
3
4
5
6
Assessment
Assessment Criteria
P2 – Describe how space is used to display goods in three retail outlets
M2 – Compare how three retail businesses use space and psychology to influence customers to purchase goods
D1 - Evaluate how retail businesses use psychological visual merchandising and display techniques to influence customers to purchase goods
ICT Dept
Scenario
Criteria
Tasks
1
2
3
4
5
6
Assessment
Areas to Cover
Focusing on THREE different types of businesses, you need to provide evidence of how space is used for merchandising and displaying goods with the 6 tasks assigned within this case study:
ICT Dept
1.
Store Layouts
2.
Customer Traffic Flows
3.
Space Usage
4.
Displaying Goods
5.
Ticketing Legislation
6.
How Businesses Analyse the Success of Retail Merchandising
Scenario
Criteria
Tasks
AO2 – Using Space and Access
LO2 - Know how space is used for merchandising and displaying goods
ICT Dept
Scenario
Criteria
Tasks
1
2
3
4
5
6
Assessment
Assessment Scenario
You have been chosen by a local business enterprise group to write a case study on three different businesses to demonstrate your understanding on the different techniques used by different retailers, to entice customers into retail outlets and then focus their minds on what is available.
For this section, you have been asked to:
investigate the use of sales floor space - consider the floor plans and plannograms that show the retail space usage of appropriate goods
explain how retail outlets use psychology through their visual merchandising and display techniques to encourage customers to purchase analyse how the use of space and psychology to influence customers to buy evaluate how psychological visual merchandising and display techniques influence customers to purchase a range of goods.
USE THE CORRECT TERMINOLOGY WHEN PRODUCING YOUR WORK
ICT Dept
Scenario
Criteria
Tasks
1
2
3
4
5
6
Assessment
Assessment Criteria
P2 – Describe how space is used to display goods in three retail outlets
M2 – Compare how three retail businesses use space and psychology to influence customers to purchase goods
D1 - Evaluate how retail businesses use psychological visual merchandising and display techniques to influence customers to purchase goods
ICT Dept
Scenario
Criteria
Tasks
1
2
3
4
5
6
Assessment
Areas to Cover
Focusing on THREE different types of businesses, you need to provide evidence of how space is used for merchandising and displaying goods with the 6 tasks assigned within this case study:
ICT Dept
1.
Store Layouts
2.
Customer Traffic Flows
3.
Space Usage
4.
Displaying Goods
5.
Ticketing Legislation
6.
How Businesses Analyse the Success of Retail Merchandising
Scenario
Criteria
Tasks