Keller Graduate School of Management
Managerial Applications of Information Technology
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Jamie Lynch You want to start an E commerce business selling your products and services online but how to get started?
The business problem to be solved is how can an entrepreneur start and maintain a successful E commerce business online?
The first key to starting a successful online business is to first understand ecommerce and how it operates. Most people understand that ecommerce or electronic commerce refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, it stretches beyond just the buying and selling of goods; it also includes an online process of developing, marketing, selling, delivering, servicing and paying for products and services. “The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction 's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well”. (Electronic Commerce, modified November 2011, Wikipedia). Today it is said to be over 29.7 billion pages on the World Wide Web. Ecommerce today has gained so much popularity because its core technologies are constantly evolving and keeping up with a technology based world. Each year the number of ecommerce deals grows tremendously. The sales volumes of on-line stores run in a more than comparable race with physical retail stores.
Methodology & Business Issues:
An E commerce business is in a total different ball
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