For this assignment I have been asked to describe how visual merchandising is applied to the three selected retail outlets to an identified range of goods.
In Tesco the merchandising techniques they use are:
-Senses. A supermarket like Tesco would use this technique to try and bring more customers into the store by using smell, sight, sound and taste. They would play music to try and attract people into the store, and they would also have staff at the front of the store offering free samples to customers to try to try and persuade them to buy the product. They would use lighting for an example for sight as it would draw customers to come into the store to view the products.
Stores like Tesco or ASDA usually have a deli counter at the back of the store to make the customers walk through all of the isles to get to the back of the store so they would have to look at all the other products on their way to the back of the store.
-grid layout;-They would use this technique because this structure offers less, encourages customers to search for items on their own, and will make them have to walk past all the other products, so their more likely to pick something else up on their way around the store.
Lighting: - they use lighting as one of their techniques as it attracts customers to the product that is being lit. It also attracts customers as it draws them as the product and makes it looks more expensive.
They use this technique on costume jewellery because it will draw the customer to it. They will also use lighting on the window displays as it draws the customer to look at the items, can also use another technique which is grouping products. They do this because they will make a whole outfit which will make the customer want to buy the whole outfit as they will be able to see what it all looks like together.