Visual Merchandising in Retail

Good Essays
Visual Merchandising in Retail

For this assignment I have been asked to describe how visual merchandising is applied to the three selected retail outlets to an identified range of goods.

Store one-Tesco

Merchandising techniques
In Tesco the merchandising techniques they use are:
-Senses. A supermarket like Tesco would use this technique to try and bring more customers into the store by using smell, sight, sound and taste. They would play music to try and attract people into the store, and they would also have staff at the front of the store offering free samples to customers to try to try and persuade them to buy the product. They would use lighting for an example for sight as it would draw customers to come into the store to view the products.
Stores like Tesco or ASDA usually have a deli counter at the back of the store to make the customers walk through all of the isles to get to the back of the store so they would have to look at all the other products on their way to the back of the store.

-grid layout;-They would use this technique because this structure offers less, encourages customers to search for items on their own, and will make them have to walk past all the other products, so their more likely to pick something else up on their way around the store.

Lighting: - they use lighting as one of their techniques as it attracts customers to the product that is being lit. It also attracts customers as it draws them as the product and makes it looks more expensive.
They use this technique on costume jewellery because it will draw the customer to it. They will also use lighting on the window displays as it draws the customer to look at the items, can also use another technique which is grouping products. They do this because they will make a whole outfit which will make the customer want to buy the whole outfit as they will be able to see what it all looks like together.

-Product

You May Also Find These Documents Helpful

  • Best Essays

    The University of North Texas, Department of Merchandising and Digital Retailing, College of Merchandising, Hospitality, & Tourism, 1155 Union Circle # 311100, Denton, TX 76203–5017, United States…

    • 1503 Words
    • 7 Pages
    Best Essays
  • Satisfactory Essays

    Cte 3835 Test 2

    • 4569 Words
    • 19 Pages

    It serves to attract shoppers into the store and then as a directional force that points them toward the displayed products.…

    • 4569 Words
    • 19 Pages
    Satisfactory Essays
  • Good Essays

    Anthropologie believes that highly visible store locations, broad merchandise selection, creative store design, and visual presentation are key enticements for customers…

    • 738 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    One of the strengths of these shop display 1 is that there are many tangible goods which make the buyer more interested if they want to buy want the item. If they want to buy it, they would want to feel the quality of the fabric before they can take it home with them to see if it worth the price they are paying etc.…

    • 1478 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Dia de Los Muertos

    • 954 Words
    • 4 Pages

    Stores and shops all set up large displays to show off their items. There are a variety of…

    • 954 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Their two distinctive characteristics include a large, bold-lettered, well lit sign and large windows across the entire front entrance viewing into the stores. These characteristics catch the eye of their consumers and allow them to take a quick glance at the merchandise in the store, as a large portion of it can be seen simply from the outside view. This proves to be effective for their free-standing stores and especially for their mall locations as it draws the eye away from competition and creates curiosity to enter the…

    • 781 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Study Guide

    • 500 Words
    • 2 Pages

    6. You were asked to read an excerpt from Rob Kozinet’s article on Themed Flagship Stores. Familiarize yourself with the concepts of the two dimensions and four categories he presents in the…

    • 500 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    A retail store offers a wide range of services that ultimately adds value to the marketing system. David Jones is perceived as a luxury and high-class department store reflected upon the broad spectrum of brands that are retailed at their outlets. Let alone this perception being a value to the market system, David Jones has the uppermost customer service qualities that surely distinguish from their competitors. Consumers should be able to become submerged with the atmosphere on their first visit. This is supported by the interior and store layout that comprise of indulgence and comfort for consumers to make their time shopping worthwhile. As stated in the case study, shopping is about ‘theatre of the mind’ where you not only purchase products but the shopping atmosphere contributes to one’s experience.…

    • 852 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Creativity became focused in retail display after the 20th century and the concept of the New Economy. Visual merchandising is the promotion of sale of retail through presentation and display. It is combining the products and putting them in original surroundings to enhance the sale of the product. It takes a team of buyers, architects, designers and merchandising managers to do this. Through science, the designer is able to attract the customers through statistics and studies that show what magnetizes a passer by, while art takes on the mission of giving creativity and innovation to the scientific ideas. It became essential to create an emotional connection through display between the products and consumers. It also helps create a wider and more established image of the retailer.…

    • 2461 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    away from the ordering line to give customers quick access to sitting if they have not already…

    • 2040 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Fashion changes very quickly, therefore the styling of clothing changes as well. But to increase the store sale, customer must visualized what is available to the store. Along with marketing strategy, the way merchandiser display the products in the store plays an important role on making profit. As discussed in class during early semester, the customer are most likely to make judgment of store, or visit the store based on how it look from outside.…

    • 284 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    A review of relevant research reveals studies dating back to the early 1970s that focus on facility-based environmental cues, or atmospherics, and their effect on shopper attitude and decision modeling. However, inadequately explored is the specific effect that storefronts and retail exteriors have on shopper choice. Through the use of cross-sectional consumer surveys, this study will measure the importance of storefront appearance on retail patronage, as well as rank aspects of retail exteriors as they relate to shopper selection and loyalty. In addition to measuring the importance of storefront appearance, this article will determine how to prioritize physical aspects of retail facades that make the greatest impact on shopper approach behavior.…

    • 1576 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Shop-owners also are trying to find new ways to ‘persuade’ their customers. Different colours in shops (retail) could be a reason for costumers to feel more comfortable in the store and it may influence their shopping behaviour.…

    • 3003 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Victoria's Secret

    • 1340 Words
    • 4 Pages

    All Victoria’s Secret retail stores have spatial considerations that follow a free form layout in which fixtures and merchandise are grouped into free flowing patterns on the sales floor. In addition to this, retail stores also provide differentiated rooms for each sub brand such as PINK and their beauty/cosmetics line. Upon entering the State College retail location the first brand you approach is PINK. Bright colors and glitter emit a fun, friendly, and inviting environment. The store goes on to expose more rooms catering to lingerie and bra lines as well as a beauty section. Black, glossy fixtures surrounded by soft, subtle pinks exude an understated sexiness. The store image gives customers a comfortable place to shop, whether it is for a bra or for a perfume, without being intimidated.…

    • 1340 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    ➢ Secondly, it has managed to give employees a chance to create their own displays in the shopping stores thus creating a broad range of ideas, products and modern fashion clothing to offer to their consumers.…

    • 661 Words
    • 3 Pages
    Good Essays

Related Topics