Qr Code Research

Topics: Marketing, Advertising, Qualitative research, Quantitative research, Research / Pages: 6 (1268 words) / Published: Oct 7th, 2011
Project Scan
A market research on QR Code utilization in Canada
A research proposal
September 30th, 2011

Prepared for: Google Inc. and WPP

Introduction
This proposal responds to Google Inc. (Google) and WPP’s requests to formulate a better understanding of mobile advertising models, in relation to online marketing. This report is being undertaken to research specifically on Quick Response Codes (QR Codes) in the Canadian market.
Background
QR Codes originated in Japan to track automotive parts on the assembly line. Over the past few years, advertising firms in Japan have adopted this technology as a marketing tool to better communicate with consumers. (reference)
This two dimensional code has a URL encrypted inside, linking users to the webpage, releasing limitless opportunities for companies to share its information with consumers at a highly interactive level. This technology is relatively new to the Canadian market, and is just bursting out of the infancy stage, ready to bring a new horizon for mobile marketing.(reference) Therefore, our reason for choosing QR Codes is to determine and measure the untapped potential of this exciting technology.
Problem: “What are the best models for mobile advertising?”
Objective: To determine the effectiveness of QR Codes as a model of mobile advertising in Canada.
This is further broken down into the following sub-objectives:
1. To determine the demographics and psychographics of QR Code users in Canada.
2. How QR Codes are changing the advertising industry.
3. To examine the potential problems that QR Codes pose to the Canadian market.
A further analysis of the sub-objectives:
1. To determine the demographics and psychographics of QR Code users in Canada.
DARREN!! -_-

2. How QR Codes are changing the advertising industry.
This subject will explore the impact that QR Code technology is having on the Canadian mobile market today, and its ability to reach consumers ‘on the go’. With the

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