Geolocation

Better Essays
| E-Commerce | Geolocation: Marketing Tool or Invasion of Privacy| |

|

Abstract

Do you know about the new marketing tool called geolocation? Companies are using it to drum up new business. With its rise in popularity and the growing number of smartphones in the United States, privacy and the threat of criminal activity are on the minds of lawmakers. What devices are equipped with geolocation, digitally storing records of our movements? How have social networks increased then risks? Do the benefits of geolocation outweigh the risks? How can users mitigate those risks?

Is your smart phone out smarting you? The information your phone collects may come as a surprise to you. It shocked me. A new technology is being used as a marketing tool and is called Geolocation. Your smartphone comes equipped with a GPS (Global Positioning System) chip. Notebooks, tablets and tom-toms do as well. Geolocation uses cell towers and satellite data to pinpoint your exact location. Services that support this technology, such as Foursquare, Loopt and Gowalla are being used by businesses to drum up new sales. They are hoping you will use their apps to find out where your friends are and get recommendations from them for restaurants, bars, theatres and retail shops near you. The businesses are able to offer special promotions, giveaways and such to those that “check in” from their smart phones in hopes that they will post their location when they visit and give a positive review. These posts appear on sites such as Twitter and Facebook to their followers and friends allowing the social media to be used as a marketing tool. Providers like Foursquare and Gowalla are rewarding the users of these apps with merit badges for checking in and silly titles such as “mayor” of a location are given to the one with the most check ins. In turn that establishment may offer the “mayor” a drink, a meal or ticket for free. This provides the element of



References: Acohido, Byron, (09-27-2011) Why geolocation apps can be dangerous. USA Today, Retrieved from: http://content.usatoday.com/communities/technologylive/post/2011/09/whygeolocationa.. Ionescu, Daniel, (03-29-2010) Geolocation 101: How it works, the apps and your privacy. PC World.com, Retrieved from http://www.pcworld.com/article/192803/geolocation101howitworks,the.... Johannesburg, Isaca, (10-6-2011) Privacy, security risks of geolocation technology. IT Web.com, Retreived from http://www.itweb.co.za/index.php?option=com_content&id=articleid=47907 What Is Geolocation and 3 Tools to use for Your Local Business. (9-20-2011) Linkymerwe.com, Retrieved from http://linkymerwe.com/whatisgeolocationand3toolstouseforyourlocalbusiness/

You May Also Find These Documents Helpful

  • Satisfactory Essays

    EC2043 WIRELESS NETWORKS UNIT I PHYSICAL AND WIRELESS MAC LAYER ALTERNATIVES PART – A (2 Marks) 1. Name five design consideration in selecting a modulation scheme for a wireless networks. 2. Why is out of band of radiation an important issue in designing modulation scheme? 3. Why is PPM used with IR communication instead of PAM? 4. Name four space diversity techniques. 5. What are the advantages of high efficiency voice band modems…

    • 3717 Words
    • 15 Pages
    Satisfactory Essays
  • Best Essays

    Assess the effectiveness and efficiency mobile-based applications provide to capture geolocation data and customer data, and quickly upload to a processing server without users having to use a desktop system. Geolocation integration can be accomplished at many different points in an application requests lifecycle. To realize the greatest value across the broadest Spectrum of use cases, gathering of geolocation data is most efficiently accomplished when a request is first made for a given resource…

    • 3710 Words
    • 15 Pages
    Best Essays
  • Better Essays

    Week 10 Term Paper

    • 3259 Words
    • 10 Pages

    Rochelle D. Colvin CIS500: Information System Decision Making Eve Yeates March 17, 2013 Abstract In this term paper, I will assess the effectiveness and efficiency mobile-based applications provide to capture geolocation data and customer data, and quickly upload to processing server without users having to use a desktop system. Next, I will evaluate benefits realized by consumers because of the ability to gain access to their own data via mobile applications. Following…

    • 3259 Words
    • 10 Pages
    Better Essays
  • Good Essays

    ABSTRACT Mobile positioning technology has become an important area of research, for emergency as well as for commercial services. Mobile positioning in cellular networks will provide several services such as, locating stolen mobiles, emergency calls, different billing tariffs depending on where the call is originated, and methods to predict the user movement inside a region. The evolution to location-dependent services and applications in wireless systems continues to require the development of…

    • 2876 Words
    • 12 Pages
    Good Essays
  • Powerful Essays

    for Aviation’s Needs Risk Assessment Risk Assessment I. Introduction ATC (Air Traffic Control) is considering the use of twitter posting feeds as a resource to gather user generated information, some of this information could also contain geolocation [7] metadata that will increase the trustworthiness of the location of the post, nevertheless this does not support the veracity of the content of the tweeter post. The four initial papers examined and several others added to explore the usability…

    • 6032 Words
    • 25 Pages
    Powerful Essays
  • Powerful Essays

    Video Surveillance System

    • 21404 Words
    • 86 Pages

    A System for Video Surveillance and Monitoring  Robert T. Collins, Alan J. Lipton, Takeo Kanade, Hironobu Fujiyoshi, David Duggins, Yanghai Tsin, David Tolliver, Nobuyoshi Enomoto, Osamu Hasegawa, Peter Burt1 and Lambert Wixson1 CMU-RI-TR-00-12 The Robotics Institute, Carnegie Mellon University, Pittsburgh PA 1 The Sarnoff Corporation, Princeton, NJ Abstract Under the three-year Video Surveillance and Monitoring (VSAM) project (1997–1999), the Robotics Institute at Carnegie Mellon University…

    • 21404 Words
    • 86 Pages
    Powerful Essays
  • Better Essays

    conceptualization, design, and execution of the latest applications. Here we will take a closer look at programs featuring: geolocation, content analytics, and collaborative lifecycle management as some of the most cutting edge developments in the software industry today. One would be hard-pressed to find an individual in a modernized society who has not utilized passive high accuracy geolocation at one point in time or another. Generally speaking, this usually occurs in the form of a navigation app executed…

    • 1320 Words
    • 6 Pages
    Better Essays
  • Good Essays

    HTML5 and the Open Web Platform Prof. Beat Signer Department of Computer Science Vrije Universiteit Brussel http://vub.academia.edu/BeatSigner 2 December 2005 A Brief History of HTML  HTML 4.0 (1997) and HTML 4.01 (1999)  In 1998 the W3C decided to not further evolve HTML!  XHTML 1 (2000) and XHTML 1.1 (2001)  XML version of HTML  XHTML 2.0 (never finished, discontinued in 2009)  revolutionary changes  breaking backwards compatibility  WHATWG (Web Hypertext Application…

    • 2270 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Week 10 Term paper

    • 420 Words
    • 2 Pages

    pointing to the inevitable fact that mobile computing, and the Web site and applications that follow, holds great promises for business. The engine powering the gold rush onto mobile is the promise of geolocation, which is the ability for your phone to relay the information about where you are. The geolocation information in turn makes advertising on your phone smarter, since it can target you on a block-by-block basis. This technology has become one of the most popular trends in social networking giving…

    • 420 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Uber, what is it? VTC reinvented that competition taxis r is a mobile application that puts users in direct relationship with passenger cars with driver. The keystone of this taxi service on demand? The geolocation of our smartphone. Nemesis of traditional taxis, Uber bother because the California company does not follow the traditional administrative and trade rules. Uber, a born service of digital culture The company Uber - formerly UberCab - was born in the heart of Silicon Valley, in San…

    • 1127 Words
    • 5 Pages
    Good Essays