Product Placement

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Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s.
In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority of that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group

Product placement refers to the practice of including a brand name product,
Package e, signage or other trademark merchandise within a motion picture, television or other media vehicles for increasing the memorability of the brand and for instant recognition at the point of purchase. Product placements are commercial insertions within a particular media program intended to heighten the visibility of a brand, type of product or service. These insertions are not meant to be commercial break ups rather an integral part of the medium so that the visibility of the brand increases. Attempts are made for the viewer to read the product or the brand as a quality of the characters using and approving it. Researchers have shown that viewers like product placements (unless there are too many) because they enhance realism, aid in character development, create historical subtext, and provide a sense of familiarity. For marketers, the availability of a captive audience with greater reach than traditional advertisements, and the advantage of showing brands in their natural environment provide motivation for product placements
(Turcotte, 1995)1.

Early examples
Product placement dates back to the



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ISBN 80-239-4927-6. 32. ^ The Corkscrew Diary 33. ^ Film Subsidy Game: Pensacola Filmmaker Trying To Capitalize, Tom Rousch, Pensacola Independent News, May 10, 2007 42. ^ In the Matter of Commission Policy Concerning the Noncommercial Nature of Educational Broadcasting from FCC 86-161 public notice of April 11, 1986 43. ^ WPBS-TV: Classical Stretch 44. ^ Classical Stretch/(La méthode Classical Stretch), Giancarlo La Giorgia, Canadian Health magazine/Canadian Medical Association 45. ^ Peckham, Matt (July 14, 2010) 47. ^ "Komik Melangkau Sempadan" (in Malay). Kosmo!. December 9, 2008. http://www.kosmo.com.my/kosmo/content.asp?y=2008&dt=1209&pub=Kosmo&sec=Rencana_Utama&pg=ru_01.htm. Retrieved December 9, 2008. 48. ^ Staff writer (January 22, 2009). "Migra Corridos Aim To Keep Immigrants Home". The Associated Press (via Daily News). Accessed September 4, 2010. 49. ^ Ceresole, Carlos (February 15, 2009). "US Uses Songs To Deter Immigrants".BBC Mundo. 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