Product Placement

Powerful Essays
Topics: Marketing
Product Placement 's In Movies.
Does It Work? Product Placement is an amazing marketing tool that marketers have utilized for quite a long time. Even though some may ague that it is still an innovative and clever way to promote a product, then there are those who also argue that product placement due to its expensive price tag associated with it is not really effective; well at least not as effective as the marketers expected due to the lack of memorization of the product in the movie to the viewer; but I 'll get into more of that later. But, first I would like to provide a better vision and understanding of what product placement really is. Also, why is it used by marketers? And, although at times it is deemed unsuccessful, it is mostly perceived at a successful and an effective maneuver by marketers; as long as they are able to reach their targeted segment (audience) by selecting the right movie to place their product or products in.
What Is Product Placement? Product placement is a promotional strategy that is utilized by marketers where a factual commercial product appears within a fictional or non-fictional media. The appearance of the product doesn 't usually come for free nevertheless; it usually is an end result of an economical exchange between the manufactures of the product and the makers of the movie or the actors or actresses utilizing or displaying the product in the movie, or possibly even both. But when a product is featured in a production and an economical exchange does not take place, it is called a product plug. It is almost unbelievable to the average consumer how often product placements are utilized.
Product placement cannot only be seen within films, but in fact product placement is also utilized in productions such as television programs (e.g. Coca Cola can be seen all over the American Idol set, and frequently the viewer can see the judges drinking the product), video games (e.g. in the Tiger Woods video game series, the



Bibliography: http://www.brandchannel.com/brandcameo_films.asp?movie_year=2004#movie_list http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20040423/REVIEWS/404230302/1023 http://www.kidzworld.com/site/p1886.html http://www.washingtonpost.com/wp-dyn/content/article/2006/04/14/AR2006041401670.html http://money.howstuffworks.com/product-placement.html http://en.wikipedia.org/wiki/Product_placement Consumer Psychology GNED 106-250 Product Placement Tuesday, October 10, 2006

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